Master of Science in Strategic Management and Digital Marketing
Study Discipline: Science & Mathematics
Study Programme Details
City: Msida
Country: Malta
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site
About this Study Course
Enter the realm of leadership in the digital age with our Master of Science in Strategic Management and Digital Marketing. This transformative program integrates cutting-edge digital marketing techniques with strategic management principles, molding you into a visionary leader poised to make an impact in today’s dynamic business landscape.
Embrace a curriculum designed to equip you with a comprehensive understanding of digital marketing opportunities, empowering you to craft data-driven strategies that drive results. Engage with industry experts, explore success stories, and harness the power of innovative tools and technologies to thrive in the digital economy. By the time you graduate, you’ll possess the knowledge and skills sought after by employers, ready to take on the challenges of tomorrow with confidence.
Overview
Step into the future of marketing leadership with our Master of Science in Strategic Management and Digital Marketing. Throughout this program, you’ll delve into the latest concepts and trends shaping the digital marketing landscape, from digital advertising to data analytics and beyond. Learn to navigate the complexities of digital marketing channels and develop strategies that resonate with diverse target segments.
Gain hands-on experience in executing digital marketing campaigns, honing your skills in areas such as SEO, social media, and content marketing. Explore the intersection of technology and marketing, leveraging insights from big data to drive informed decision-making. With a focus on practical application and strategic thinking, our program prepares you to lead with confidence in an ever-evolving digital world.
Admission Requirements
- the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or
- the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
- the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or
- the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
- a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or
- a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).
In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study.
- MGT5205: Service Design and Operations Strategy
- MGT5207: Strategic Management and Enterprising
- MGT5208: Cognitive Heuristics and Judgment in Managerial Decision Making
- MRK5011: Advanced Digital Marketing Strategy
- MRK5811: Advanced Research Techniques
- MRK5813: Digital Marketing Channels
- MGT5202: Strategic Human Resources Management
- MGT5203: People Performance Metrics
- MGT5204: Management Science and Decision Analysis
- MRK5013: Online Advertising
- MRK5812: Digital Analytics for Marketing Management
- MRK5814: Marketing Strategy: Planning and Simulation
- EMA5922: Dissertation
Non EU Applicants:
Total Tuition Fees: Eur 10,800
Local/EU/EEA Applicants:
Annual Enrolment Fee: Eur 400
Future Career Outcomes
Embark on a rewarding career journey as a graduate of our Master of Science in Strategic Management and Digital Marketing program. Join the ranks of successful alumni who have leveraged their expertise to thrive in a variety of industries. Whether you aspire to lead digital marketing campaigns for global brands or spearhead innovative initiatives in emerging markets, our program equips you with the skills and knowledge needed to excel. With a focus on real-world application and industry relevance, you’ll be well-prepared to tackle the challenges and opportunities of the digital age.
Related Career Pathways
Brand Strategist, Digital Marketing Analyst, Digital Marketing Manager, Digital Marketing Specialist, Social Media Manager
Visa Requirements:
For visa information, please visit Malta page for student visa and student life.
