Master of Education Market and Consumption

Study Programme Details
City: Bonn
Country: Germany
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree


24 Months

Scholarship Available



English, German

About this Study Course

Discover the intricate relationship between market dynamics and consumer behavior with our Master of Education in Market and Consumption. This program, offered as a Minor Professional Discipline in conjunction with the Major Professional Discipline of Nutrition Science and Home Economics, is meticulously designed for aspiring vocational school educators. Embrace a forward-thinking curriculum that delves into current trends and future possibilities in market and consumer studies, providing you with the knowledge to navigate and influence the ever-evolving landscape of consumer behavior and market strategies.

Our program is grounded in practical application, blending theoretical knowledge with real-world experience. You’ll explore the latest developments in consumer psychology, market analysis, and sustainable consumption, preparing you to make impactful contributions to educational settings and beyond. By integrating these insights with nutrition science, you’ll gain a holistic understanding of how market forces and consumption patterns intersect with health and well-being, making you an invaluable asset in vocational education.


The Master of Education for vocational schools combines a professional discipline with a school subject and educational sciences, creating a comprehensive pathway for future educators. Central to the program is the practical semester, where theory meets practice, offering students hands-on experience in teaching environments.

Our curriculum is designed to provide you with a deep understanding of market and consumption trends, backed by the robust framework of nutrition science and home economics. This unique combination equips you with versatile skills applicable in diverse occupational fields. Whether you aspire to teach, engage in educational consultancy, or contribute to policy-making in educational settings, our program opens doors to a myriad of opportunities.

Admission Requirements

  • University degree (German or non-German) in a relevant discipline
  • Proficiency in German language (DSH level 3, CEFR level C2)
  • Foreign language skills (modern language at CEFR level A2 or qualification in Latin/Greek)
  • Specific modules: 95 ECTS credits for subject knowledge/subject didactics in the major professional discipline (including 6 ECTS credits for subject didactics)
  • 39 ECTS credits for the minor professional discipline
  • 24 ECTS credits for educational sciences (including 3 ECTS credits for inclusion topics; aptitude and orientation internship as well as vocational internship)
  • Bachelor’s thesis (7 ECTS credits)
  • Theories and Methods in Market and Consumption
  • Consumer Behavior Analysis
  • Sustainable Consumption and Market Strategies
  • Educational Sciences with a focus on Inclusion
  • Practical Semester in Vocational Education

For more information, please visit respective university web page link.

Future Career Outcomes

Graduates of our program have excelled in various professional roles, leveraging their expertise to impact educational institutions and beyond. For instance, alumni have become influential vocational school teachers, bringing innovative teaching methods to the classroom. Others have ventured into educational consultancy, guiding schools and educational bodies on curriculum development and effective teaching strategies. The industry demands educators who understand the complexities of market and consumption, and our program ensures you’re well-prepared to meet these needs with a blend of theoretical and practical skills.

Visa Requirements:

For visa information, please visit Germany page for student visa and student life.