Master of Marketing

Sunway University

Master's degree

Study Discipline: Business Administration

Study Programme Details

City: Sunway

Country: Malaysia

Admission Sessions: Autumn Session, Summer Session, Spring Session

Study Format: Full Time, Part Time

Mode of Study: Fully on Site

Programme Type

Master's degree

Duration

12 Months

Scholarship Available

Yes

Language

English

About this Study Course

Embark on a transformative journey with the Master of Marketing program, a dynamic exploration of skills and knowledge essential for emerging as a strategic and reflective marketing practitioner. Immerse yourself in an in-depth understanding of markets, theories, and innovative techniques that empower firms to connect with and influence markets.

Overview

This program is a continuous challenge, bridging theory and practice to uncover evolving consumer practices that shape new markets. Delve into critical examinations of global issues confronting firms, markets, and consumers, providing a robust foundation for a spectrum of marketing-related careers.

Admission Requirements

A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.
IELTS 6.5 or equivalent

Marketing Theory & Application
Advanced Consumer Behaviour
Global Marketing
Marketing Communication
Services Marketing
Strategic Marketing
Digital Marketing
Marketing Analytics
Business to Business Marketing

RM59,140
for Malaysian students
USD13,287
for international students

Future Career Outcomes

As a graduate, anticipate a myriad of career pathways, from steering marketing campaigns to influencing consumer behavior. Equip yourself to navigate the dynamic marketing landscape, fostering innovation, and contributing strategically to organizational success.