Bachelor of Media and Communication with a Major in Public Relations
Study Discipline: Business Administration
About this Study Course
Immerse yourself in the dynamic realm of public relations with the Media and Communication – Public Relations Major BA at Swinburne Online. This program empowers you to master the art of influencing and managing public perception through strategic communication, engaging content creation, and targeted messaging. Stay at the forefront of the evolving industry with a curriculum infused with the latest insights and advancements.
Overview
Embark on a comprehensive journey within the Media and Communication – Public Relations Major BA at Swinburne Online. Acquire skills to navigate diverse communication challenges, encompassing new media, event management, digital marketing, and crisis communication. Our graduates emerge prepared for roles in corporate communications, public affairs, marketing, promotions, and events across both public and private sectors. Visit the university website for additional details. This professionally accredited degree, recognized by the Public Relations Institute of Australia, ensures you are well-equipped for success upon graduation.
Admission Requirements
Embark on your public relations journey with these admission requirements:
- Non-Year 12 entry: Completion of an approved tertiary qualification or equivalent, with additional criteria.
- Submission of a portfolio showcasing relevant prior work or academic achievements.
- Year 12 entry: Successful completion of the Victorian Certificate of Education (VCE) or equivalent.
Courses include:
- Learning and Communicating Online
- Professional Communication Practice
- Professional Practice: Client and Agency Management
- Global Media Industries
- Business of Media
- Global Public Relations Practice
- Public Relations Theory and Practice
Invest in your education with a tuition fee of $61,740 AUD, unlocking a world of opportunities in the field of public relations. This investment sets the stage for a rewarding career equipped with essential skills and knowledge.
Future Career Outcomes
- Professional Communication: Build your skills and confidence as a professional communicator.
- Intercultural Communication: Learn how to effectively communicate within a multicultural society.
- Campaign and Events Planning: Learn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.
- Writing: Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
- Digital Communities: Understand communication theories in relation to social media, online communities and blogging.
Visa Requirements:
For visa information, please visit Australia page for student visa and student life.
