Study Programme Details
Country: United Arab Emirates
Admission Sessions:Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

PhD / Doctorate


48 Months

Scholarship Available




About this Study Course

Embark on a transformative journey with our PhD in Marketing, where cutting-edge research meets real-world application. Delve into the dynamic realm of marketing theory and methodologies, exploring the latest trends and future possibilities that shape consumer behavior and market landscapes. Through a fusion of rigorous scholarship and practical insights, our program equips you to tackle the challenges of the marketing world with confidence and creativity.


Dive into a 4-5 year journey of academic excellence and personal growth with our PhD in Marketing program. You’ll embark on a multifaceted exploration of the marketing domain, weaving through coursework, independent research, teaching experiences, and dissertation writing. Immerse yourself in advanced topics like consumer behavior, marketing strategy, and quantitative analysis, building a robust foundation for your research endeavors.

Craft your own path of discovery as you collaborate closely with esteemed faculty advisors, delving into original research that pushes the boundaries of marketing knowledge. Engage in lively seminars and workshops, where you’ll present your findings, exchange ideas, and refine your research pursuits. Challenge yourself with comprehensive examinations that showcase your mastery of marketing theory and methodologies, paving the way for your independent research journey.

Witness your academic journey come to fruition as you craft a dissertation that represents a significant contribution to the marketing landscape. Throughout your tenure, seize opportunities to present your research at prestigious conferences and contribute to esteemed marketing journals, establishing your presence in the academic community.

Admission Requirements

  • Master’s degree with a minimum CGPA of 3.0 on a 4.0 scale or academic distinction in a relevant discipline
  • English proficiency: EmSAT 1400, Academic IELTS 6.0, or TOEFL (PBT 550, iBT 79, CBT 213)
  • Equivalency letter from MoE for degrees obtained outside UAE

Core Courses:

  • MGM 700: Evolution of Management Thought
  • STA 701: Business Statistics
  • MKT 710: Marketing Management
  • RES 712: Qualitative Research Methods
  • RES 708: Quantitative Research Methods
  • BECON 702: Business Economics
  • RES 704: Advanced Quantitative Analysis
  • FIN 714: Empirical Finance
  • SCL 716: Operations and Supply Chain Management
  • BUS 718: Business Strategy

Specialization: Marketing

  • MKT 735: Marketing Strategy
  • MKT 740: Consumer Behavior
  • MKT 745: Current Issues in Marketing
  • MKT 750: Services Marketing
  • PhD 755: PhD Comprehensive exam
  • DISS 760: Doctoral Dissertation

For more information, please visit respective university web page link.

Future Career Outcomes

Our esteemed alumni have forged successful paths in academia, industry, and beyond, shaping the future of marketing with their groundbreaking research and strategic insights. With a diverse skill set honed through rigorous coursework, research endeavors, and teaching experiences, our graduates are poised to excel in a myriad of career opportunities. From academia to consultancy, our program equips you with the tools to thrive in the ever-evolving marketing landscape.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.