Master of Science in Strategic Management and Marketing
Study Discipline: Science & Mathematics
Study Programme Details
City: Msida
Country: Malta
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site
About this Study Course
Elevate your strategic thinking and marketing prowess with our Master of Science in Strategic Management and Marketing. This innovative program is designed to cultivate critical thinking skills and equip you with a comprehensive understanding of contemporary theories and practices essential for success in today’s competitive landscape.
Embrace a holistic approach that emphasizes evidence-based decision-making, steering clear of management fads, and relying instead on robust market insights. Delve into cutting-edge research and emerging trends, preparing yourself to meet the demands of organizations across diverse industries in the global marketplace.
Overview
Embark on a journey of intellectual growth and professional development with our Master of Science in Strategic Management and Marketing. Throughout this program, you’ll gain invaluable insights into the latest concepts and ideas shaping the fields of strategic management and marketing.
From service design and operations strategy to digital marketing channels and behavioural science, you’ll explore a diverse range of topics designed to expand your knowledge and enhance your analytical abilities. Develop the skills needed to navigate complex corporate environments, make informed decisions, and drive business success in an ever-changing world.
Admission Requirements
- the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or
- the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
- the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or
- the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
- a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or
- a first cycle degree from any university that is equivalent to the qualifications.
In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study.
- MGT5205: Service Design and Operations Strategy
- MGT5207: Strategic Management and Enterprising
- MGT5208: Cognitive Heuristics and Judgment in Managerial Decision Making
- MRK5811: Advanced Research Techniques
- MRK5813: Digital Marketing Channels
- Elective: Choose one from MRK5014 or MRK5015
- MGT5202: Strategic Human Resources Management
- MGT5203: People Performance Metrics
- MGT5204: Management Science and Decision Analysis
- MRK5016: Behavioural Science for Business
- MRK5812: Digital Analytics for Marketing Management
- MRK5814: Marketing Strategy: Planning and Simulation
- EMA5922: Dissertation
Local/EU/EEA Applicants:
Annual Enrolment Fee: Eur 400
Non EU Applicants:
Total Tuition Fees: Eur 10,800
Future Career Outcomes
Unlock a world of opportunities as a graduate of our Master of Science in Strategic Management and Marketing program. Whether you aspire to lead marketing campaigns for multinational corporations or launch your own entrepreneurial venture, our program prepares you for a variety of rewarding career paths. Gain real-world experience through hands-on projects and internships, and leverage our extensive network of alumni and industry partners to jumpstart your career. With a focus on practical skills development and industry relevance, you’ll be well-positioned to thrive in today’s dynamic business environment.
Related Career Pathways
Brand Strategist, Product Manager, Strategic Marketing Consultant, Strategic Marketing Director, Strategic Marketing Manager
Visa Requirements:
For visa information, please visit Malta page for student visa and student life.
