Master of Strategic Communication (R7Z)

University of Tasmania

Master's degree

Study Discipline: Media & Communication Studies, Social Sciences

Study Programme Details

City: HOBART

Country: Australia

Admission Sessions: Summer Session, Spring Session

Study Format: Full Time, Part Time

Mode of Study: Fully on Site

Programme Type

Master's degree

Duration

24 Months

Scholarship Available

Yes

Language

English

About this Study Course

Embark on a transformative journey through the Strategic Communication program at the University of Tasmania. Gain the essential knowledge and skills to thrive as an independent and entrepreneurial communicator in our ever-evolving global landscape. Our program is meticulously crafted to equip you with expertise tailored for the digital age.

Immerse yourself in the pulse of industry advancements and insights, ensuring your education aligns seamlessly with the demands of modern communication. Our commitment to fostering real-world applications sets us apart, preparing you to navigate the complexities of social, environmental, political, and business settings.

Elevate your learning experience by choosing from three specialized tracks: Science Communication, Public Relations, or Arts and Cultural Events. Benefit from the Media School’s distinguished reputation in research and unparalleled access to industry partners across Tasmania.

Enrich your education under the guidance of leading researchers and lecturers, distinguished by their extensive industry experience. Step into a state-of-the-art contemporary Media School, supported by cutting-edge equipment and technical know-how, propelling you toward a future as a dynamic communication professional.

Overview

Enter the dynamic realm of the new Strategic Communication program at the University of Tasmania, meticulously designed to meet the challenges of our increasingly digital and global communication landscape. Witness the growth of job opportunities demanding advanced analytical skills and professional-level communication expertise.

Crafted for students transitioning from various disciplines, our program offers a unique pathway for customization, whether you come from a science, arts, or business background. Embrace the opportunity to promote change across diverse settings, equipped with advanced analytical skills tailored for real-world applications.

Explore three targeted specializations—Science Communication, Public Relations, or Arts and Cultural Events—capitalizing on the Media School’s strong research foundation and unprecedented access to industry partners across Tasmania. Learn from leading researchers and lecturers, blending academic excellence with practical industry insights within our state-of-the-art Media School.

Admission Requirements

Admission to our postgraduate program requires:

A Bachelor’s degree with a credit average in any discipline or equivalent qualifications.
Alternatively, a minimum of three years of work experience in journalism, public relations, event management, or related professions.

English Language Requirements:

IELTS 6.5 (no individual band less than 6.0) for non-native English speakers.

Courses include:

Researching Media and Communication

Understanding the Cultural and Creative Industries

Communication for Change

Media Relations

Consumer Decision-Making

Sales Management and Personal Selling

Total Course Fee (international students): $ 68,071 AUD.
Domestic students enrolled in a full fee-paying place are charged the Student Services and Amenities Fee which is incorporated in the fees you pay for.

Future Career Outcomes

Critically analyze media texts, practices, industries and audiences from a theoretical perspective, showing advanced awareness of local, national and international contexts.
Communicate effectively and ethically across a variety of media platforms, showing advanced abilities in specific areas of media production and/or the ability to communicate scholarly ideas in a meaningful way.
Design and produce media content with initiative and judgment that exemplifies professional standards and responds to a changing and dynamic media environment
Evaluate and reflect critically on one’s professional and research development
Plan and conduct independent scholarship and advanced critical reflection in a scholarly research project and/or media practice