Master of Management (Advertising and Brand Management)
Study Discipline: Business Administration, Media & Communication Studies
About this Study Course
Immerse yourself in the dynamic realm of business with the Master of Management (Advertising and Brand Management) at UniSA Business, a globally recognized institution ranking in the top one percent worldwide. Acknowledged for excellence with an overall five-star rating in the QS Stars Ratings 2022, UniSA Business proudly holds dual accreditation from AACSB International and EFMD (EQUIS), establishing itself as a leader in business education.
In this program, you’ll delve into advanced management knowledge, focusing on digital media, effective media design and planning, and brand management strategy. Join an elite group of learners benefiting from the expertise of leading professionals at the Ehrenberg-Bass Institute for Marketing Science, consultants to global brands like Colgate and Lindt. Our evidence-based approach to marketing, advertising, and brand management, backed by cutting-edge industry research, prepares you to excel in the competitive workforce.
Overview
Embark on a transformative journey with the Master of Management (Advertising and Brand Management). Elevate your understanding of business and management to emerge as a successful leader and decision-maker in any business setting. Develop advanced skills to craft smart solutions to complex marketing challenges prevalent in today’s business climate.
Explore topics such as business analytics, buyer behavior, and resource management with a specific focus on digital media, effective media design and planning, and brand management strategy. Graduating with this knowledge equips you to design successful marketing and branding strategies, accelerating your career in the business profession.
Admission Requirements
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
- IELTS total [6.5]
- business ethics
- people, leadership and performance
- business analytics
- advertising and brand management
- strategic thinking.
AUD$ 39,600 per annum
Future Career Outcomes
Witness the success stories of our alumni, a testament to the program’s alignment with industry demands. As you navigate the evolving job market, the Master of Management (Advertising and Brand Management) ensures your skills stay relevant, propelling you towards success in the dynamic world of advertising and brand management.
Related Career Pathways
Brand Manager, Corporate Brand Manager, Digital Marketing Analyst, Fashion Brand Manager, Marketing Analyst
Visa Requirements:
For visa information, please visit Australia page for student visa and student life.
