BSc (Hons) Marketing

Sunway University

Bachelor's degree

Study Discipline: Business Administration

Study Programme Details

City: Sunway

Country: Malaysia

Admission Sessions: Autumn Session, Summer Session, Spring Session

Study Format: Full Time

Mode of Study: Fully on Site

Programme Type

Bachelor's degree

Duration

35 Months

Scholarship Available

Yes

Language

English

About this Study Course

Discover the dynamic world of marketing with our specialized degree program, BSc (Hons) in Marketing. This innovative curriculum is designed to immerse you in the multifaceted components of marketing, placing a strong emphasis on understanding consumer behavior as a driving force for product design, distribution, communication, and pricing strategy. Engage with specialized marketing fields, including branding, services, relationship, and digital marketing, to master the art of creating value for both businesses and their customers.

Overview

Immerse yourself in the art and science of marketing through our unique course delivery techniques. Our program goes beyond traditional classroom learning by incorporating insights from industry leaders in Marketing. Benefit from talks that provide valuable perspectives on today’s challenging business environment and success stories of well-implemented marketing strategies. Experience a holistic learning journey with simulated business challenges, industry field trips, and an internship component that bridges theory and practice, preparing you for the dynamic workforce. Our emphasis on innovation and creativity ensures that you emerge as a marketing champion ready to excel in the industry.

Admission Requirements

STPM Average C or CGPA 2.0 (Minimum 2 principals) and a credit in SPM Bahasa Melayu
*A-Level Minimum 8 points *Points are calculated based on grades obtained for 2-3 subjects
Australian Matriculation ATAR 55
Canadian Matriculation 55%
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science Technology CGPA 2.0
Unified Examination Certificate Maximum 28 points from 5 subjects (all Grade Bs)
International Baccalaureate
Completed with minimum 24 points (excluding bonus points)
ELTS 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Consumer Behaviour
Marketing Management
Marketing Channels
Marketing Research
Integrated Marketing Communication
Relationship Marketing
Services Marketing
Communication Skills
Digital Marketing
Marketing Planning and Execution
Services Marketing

RM36,000
for Malaysian students
USD8,257
for international students

Future Career Outcomes

As a graduate, step into a world of exciting possibilities. Unlock career opportunities in various sectors, contributing your skills to shape successful marketing strategies. Your journey doesn’t end at graduation; it evolves into a dynamic career with endless possibilities.