Bachelor of Media and Communication with a Major in Advertising

Study Discipline: Business Administration
Study Programme Details
Country: Australia
Admission Sessions: Autumn Session, Summer Session, Spring Session
Study Format: Full Time, Part Time
Mode of Study: Online

Programme Type

Bachelor's degree


36 Months

Scholarship Available




About this Study Course

Embark on a transformative journey with the Media and Communication – Advertising Major BA degree at Swinburne Online. Immerse yourself in a dynamic learning environment where you’ll not only gain theoretical knowledge but also learn from industry leaders, preparing you for a thriving career in the ever-evolving advertising industry.


Dive into the heart of advertising with the Media and Communication – Advertising Major BA degree from Swinburne Online. Specializing in digital advertising, this qualification hones your skills in digital and traditional copywriting, explores online advertising trends, and equips you with strategic planning capabilities for both online and traditional campaigns. Our graduates are well-prepared to navigate diverse settings, from agencies and large corporations to small businesses, not-for-profits, and government departments.

Admission Requirements

Embark on your advertising journey with these admission requirements:

  • Non-Year 12 entry: Completion or partial completion of an approved tertiary qualification or equivalent, with additional criteria.
  • Submission of a portfolio showcasing your creative abilities and understanding of advertising concepts.
  • Year 12 entry: Successful completion of the Victorian Certificate of Education (VCE) or equivalent.

Courses include:

  • Principles of Advertising
  • Advertising Issues: Regulations, Ethics and Cultural Considerations
  • Concept Development and Copywriting
  • Advertising, Media Planning and Purchasing
  • Advertising Management and Campaigns Project
  • Learning and Communicating Online
  • Professional Communication Practice
  • Professional Practice: Client and Agency Management
  • Media Content Creation

Invest in your advertising education with a tuition fee of $61,740 AUD. This investment opens doors to a world of opportunities in the advertising industry, providing you with essential skills and knowledge for a successful career.

Future Career Outcomes

  • Copywriting: Apply appropriate communication and persuasion theories to advertising copywriting.
  • Campaign Planning: Understand advanced advertising practices, applied to the development and implementation of advertising campaigns.
  • Client and Agency Management: Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
  • Professional Communication: Develop your interpersonal skills to establish and manage both inter and intra agency relationships and also relationships with clients.
  • Multimedia: Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.
  • Global Media: Gain an understanding of how globalization has impacted on the media industries.

Visa Requirements:

For visa information, please visit Australia page for student visa and student life.