Bachelor of Business with a Major in Sports Management

Study Discipline: Business Administration
Study Programme Details
Country: Australia
Admission Sessions: Autumn Session, Summer Session, Spring Session
Study Format: Full Time, Part Time
Mode of Study: Online

Programme Type

Bachelor's degree


36 Months

Scholarship Available




About this Study Course

Embark on an enriching academic journey with the Bachelor of Business – Sports Management Major at Swinburne Online. This program equips you with comprehensive skills to efficiently manage sporting clubs and facilities, organize impactful events, oversee sports organizations, and develop community initiatives that promote a healthy lifestyle.


Delve into the Bachelor of Business – Sports Management Major at Swinburne Online, where expertise meets innovation. Led by skilled professionals, this degree offers a profound understanding of the financial, administrative, and legal aspects of sports management. Stay ahead of the game by mastering data analysis and graduating with the confidence of being workforce-ready.

Assignments are tailored to real-world scenarios with insights from Swinburne’s research partners, including Richmond Football Club, the Australian Football League, Tennis Australia, government agencies, and sports technology start-ups. Engage in hands-on experiences through the Industry Consulting Project, collaborating on projects for real clients, and build industry connections through our internship program.

Admission Requirements

Embark on your academic journey by meeting the admission requirements:

  • For non-Year 12 entry, completion or partial completion of an approved tertiary qualification.
  • Additional performance criteria and prerequisite requirements may apply.
  • Students with prior tertiary studies meeting academic requirements may be eligible for academic credit.
  • For Year 12 entry, successful completion of the Victorian Certificate of Education (VCE) or equivalent.

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles
  • Sports/ Advertising/ Media
  • Critical Thinking in Management
  • Fundamentals of Marketing

Invest in your education with a tuition fee of $62,160 AUD. This investment provides you access to cutting-edge sports management knowledge and skills essential for a successful career in the field.

Future Career Outcomes

  • Sports Management: Explore the world of sports management and the growth and opportunities in the delivery of sport in Australia.
  • Sports Media: Dive into how sport, advertising and sponsorship function as well as social media and fan engagement.
  • Event Management: Plan and manage events, and accurately assess if they achieve key business objectives.
  • Sports Marketing: Learn how marketing can position your sporting club, organization or brand for success in the highly competitive sports market.
  • Facility Management: Learn how to manage the operational aspects of a sporting and recreational facility including staffing, organizational structure and risk management.

Visa Requirements:

For visa information, please visit Australia page for student visa and student life.