Bachelor of Business with a Major in Marketing

Study Discipline: Business Administration
Study Programme Details
Country: Australia
Admission Sessions: Autumn Session, Summer Session, Spring Session
Study Format: Full Time, Part Time
Mode of Study: Online

Programme Type

Bachelor's degree


36 Months

Scholarship Available




About this Study Course

Embark on an exciting journey with the Business – Marketing Major BA from Swinburne Online, designed to propel your marketing career to new heights. Develop highly sought-after skills that empower you to build brands, tell compelling stories, and cultivate lasting relationships with customers. Stay ahead in the ever-evolving world of marketing with this dynamic program.


The Business – Marketing Major BA at Swinburne Online offers a direct connection to the industry, providing a platform to learn from guest speakers with impactful experiences in renowned organizations like Richmond Football Club and The Cheesecake Shop. Delve into a curriculum taught by seasoned marketing professionals, inspiring you to stay abreast of innovative marketing practices. Engage in meaningful assessments, including developing strategies for live clients, utilizing cutting-edge tools such as Google Analytics, crafting inspiring social media strategies, and creating marketing plans for unique concepts. Discover your voice and understand how marketing can influence the sustainability of our planet.

Admission Requirements

Begin your academic journey by meeting the admission requirements:

  • For non-Year 12 entry, completion or partial completion of an approved tertiary qualification.
  • Additional performance criteria and prerequisite requirements may apply.
  • Students with prior tertiary studies meeting academic requirements may be eligible for academic credit.
  • For Year 12 entry, successful completion of the Victorian Certificate of Education (VCE) or equivalent.

Courses include:

  • Frontiers of Digital Marketing
  • Marketing Research and Analytics
  • Integrated Marketing Communication
  • Marketing and Innovation
  • Consumer Behaviour
  • Marketing Strategy and Planning
  • Innovative Branding
  • Marketing Insights

Invest in your education with a tuition fee of $62,160 AUD. This investment grants you access to cutting-edge marketing knowledge and skills essential for a successful career in the field.

Future Career Outcomes

  • Digital Marketing: Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns. Marketing Innovation and Branding: Identify trends and develop innovative solutions for brands.
  • Marketing Research, Data and Insights: Take the lead by being equipped to develop and analyze marketing intelligence to inform business and marketing strategies.
  • Consumer Behaviour: Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts.
  • Marketing Communications: Get set to develop marketing communications that hit their targets.

Visa Requirements:

For visa information, please visit Australia page for student visa and student life.