Bachelor of Business Administration – E-Commerce and Marketing

American University in the Emirates (AUE)

Bachelor's degree

Study Discipline: Business Administration

Study Programme Details

City:	*Dubai*
Country:	United Arab Emirates
Admission Sessions:	Autumn Session
Study Format:	Full Time
Mode of Study:	Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

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About this Study Course

Embark on a journey into the dynamic world of marketing with our Bachelor of Business Administration in E-Commerce and Marketing program. This specialization offers a comprehensive curriculum that delves into both the fundamentals of marketing and the latest digital trends shaping the industry. As graduates of the marketing specialization, students will step into various roles within marketing teams, from brand and product managers to marketing analysts, campaign managers, customer relationship managers, and digital marketers. Our program equips students with the skills and knowledge needed to thrive in today’s competitive marketing landscape.

Overview

Prepare for an exciting career in marketing with our specialized program tailored to meet the demands of the digital age. Beginning with foundational and core courses, students progress to in-depth studies in e-commerce and marketing. Our curriculum covers a wide range of relevant topics, including Marketing Analytics and Sustainable Marketing, ensuring students are well-equipped to navigate contemporary marketing challenges.

Through practical, hands-on learning experiences such as industry workshops, simulations, and field trips, students have the opportunity to complete a marketing internship, gaining valuable real-world experience before entering the job market. Recognized by the Chartered Institute of Marketing (CIM), our program offers exemptions from specific modules, paving the way for professional certifications in Professional Marketing and Professional Digital Marketing.

Admission Requirements

Holders of UAE Secondary School Certificate:

Original copy of the General Secondary School Certificate, attested by the UAE Ministry of Education.
Elite stream: 70%
Advance/Scientific stream: 75%
General/literary stream: 80%
Other streams (Technical, Vocational, Commercial): 80%

Holders of American High School Diploma:

Minimum average as stipulated in part (A).
High School Diploma (grade 10, 11 & 12) attested by the UAE Ministry of Education.
Certificate of equivalency from the UAE Ministry of Education.

Holders of British System Certificate (IGCSE, GCSE):

Total of seven (7) courses at O-level and AS/A2 level with a minimum grade of “C”.
Courses should cover at least four of the following fields: Mathematics, Languages, Sciences, Social Studies and Humanities, Arts and Design.

Holders of Senior Secondary School Certificates from schools within UAE based on Foreign Curriculums:

Minimum average as stipulated in part (A).
Certificate of Equivalency from the UAE Ministry of Education.

International Students:

Minimum average as stipulated in part (A) for direct admission.
Certificate considered for admissions in public universities of the country where it was delivered.
Certificate obtained after at least 11 years of schooling.
Certificate includes at least 6 subjects covering Mathematics, Sciences, Languages, and Social Sciences & Humanities or Arts.
Higher level certificate if applicable.
Certificate of equivalency from the UAE Ministry of Education.

English Proficiency:

TOEFL ITP 500 or TOEFL iBT 61
IELTS Academic 5.0
EmSAT English 1100
Pearson Test of English Academic (PTE Academic) 44
Cambridge English: Advanced Test of English 41

Consumer Behavior – 3 Credit Hours
Brand Management – 3 Credit Hours
Marketing in Digital Environment – 3 Credit Hours
Integrated Marketing Communication – 3 Credit Hours
Introduction to Marketing Analytics – 3 Credit Hours
Sustainability and Responsible Marketing – 3 Credit Hours
Marketing Research – 3 Credit Hours
Global Marketing – 3 Credit Hours
Strategic Marketing – 3 Credit Hours
Special Topics in Marketing – 3 Credit Hours
Internship Marketing – 3 Credit Hours

205,116 AED

Future Career Outcomes

Our program boasts a track record of successful alumni who have excelled in diverse marketing roles across various industries. With a focus on practical skills development and industry-relevant knowledge, our graduates are well-prepared to meet the demands of the ever-evolving job market. From strategic marketing planning to data-driven decision-making, our program equips students with the tools they need to succeed in dynamic marketing environments.