MSc Marketing

University of Birmingham Dubai

Master's degree

Study Discipline: Business Administration

Study Programme Details

City: Dubai

Country: United Arab Emirates

Admission Sessions: Autumn Session

Study Format: Full Time, Part Time

Mode of Study: Fully on Site

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Programme Type

Master's degree

Duration

12 Months

Scholarship Available

Yes

Language

English

About this Study Course

Embark on a transformative journey in the dynamic realm of marketing with our MSc Marketing program. Crafted for individuals with diverse backgrounds, this course is not just a gateway to marketing expertise but a platform for honing critical thinking, analytical prowess, effective communication, and ethical decision-making – essential ingredients for a thriving career.

Explore the unfolding landscape of marketing, incorporating current trends and future possibilities. Engage in an immersive learning experience with our innovative ‘block’ teaching approach. Whether you come with a background in business or not, our taught modules will equip you with the theory and practice of marketing. Choose to specialize in digital, global, or responsible marketing pathways, preparing yourself for the challenges of the future, such as digitalization and sustainability.

Benefit from industry workshops and dedicated career support to develop agile working skills and resilience. The program is accredited by the UAE Ministry of Education, ensuring its quality and relevance in the global business landscape.

Overview

Unlock your potential with our MSc Marketing program, accredited by the UAE Ministry of Education. In a world where marketing continually evolves, our innovative curriculum adopts a ‘block’ teaching approach, offering an immersive learning experience. This design allows you to specialize in digital, global, or responsible marketing pathways, tailoring your education to future-proof your career.

Beyond theory, our program emphasizes practical skills through industry workshops, ensuring you’re ready for the challenges organizations face, such as digitalization and sustainability. The diverse backgrounds of our graduates make for a vibrant learning community, enhancing your understanding of marketing from various perspectives.

Admission Requirements

For more information, please visit respective university web page link.

Semester 1

The following modules must be taken:

Marketing Strategy (20 credits)
Consumer Insights (20 credits)
Marketing Communications (20 credits)
Research and Analysis in Marketing* (20 credits)

Semester 2

Digital Marketing (20 credits)
International Marketing (20 credits)
Responsible Marketing and Society (20 credits)

*The Research and Analysis in Marketing module is delivered over 2 semesters

Optional modules

Choose one of the following optional modules:

Dissertation (40 credits)
Company project (40 credits)

AED 143,297(full-time)
AED 71,649 (part-time)

Future Career Outcomes

Witness the real-world impact of our program through the success stories of our alumni. These professionals have seamlessly integrated into industries where the demands align with the skills developed in our program. As the job market evolves, our emphasis on skill development ensures our graduates are not just employable but industry leaders.