MCom (Marketing Management) Research
Study Discipline: Business Administration
Study Programme Details
City: Johannesburg
Country: South Africa
Admission Sessions: Summer Session
Mode of Study: Fully on Site
About this Study Course
Embark on an intellectual odyssey with our MCom (Marketing Management) Research program at the University of Johannesburg. The essence of this qualification is to cultivate applied competencies and practical skills in the acquisition, interpretation, and application of marketing management principles. The hallmark of this program lies in the development of focused competence, depending on the dissertation topic, providing students with the opportunity to showcase evidence of independent and original scientific work. As future marketing leaders, students will not only display competence in the application of relevant research methodology but also demonstrate effective written communication of the research process and findings. The program instills the ability to reflect on research decisions and applications, evaluating their impact within the holistic context of marketing management.
Step into the forefront of marketing research, where we not only delve into current trends but also anticipate future possibilities. Through an engaging narrative, we foster an environment of creative thinking, ensuring that our students are not just learners but pioneers in the field of marketing management.
Overview
Discover the program’s vibrancy with the code M1CMMQ, available in both part-time and full-time formats. Recognized at NQF Level 9 with 180 credits, this qualification is your gateway to an enriched academic experience at our Auckland Park Kingsway campus. Immerse yourself in a one-year full-time or two-year part-time journey, where theoretical mastery meets hands-on research, shaping you into a trailblazer in marketing management.
Admission Requirements
A student who is in possession of a BComHons (Marketing Management) or its equivalent on NQF level 8 in a related field. A minimum overall average of 60% and a minimum of 60% for research methodology at NQF 8 level is required to apply for admission to this qualification. Student number constraints may limit the number of intake for the next year and necessitate a selection process consisting of selection interviews and a research proposal exercise. Candidates are required to do preparatory work such as pre-reading, literature reviews, concept development and the successful completion of short courses and/or knowledge developments as part of their proposal writing requirements. In addition, candidates will also be required to defend their research proposals at a special School/departmental session. The Dean of the College of Business and Economics may refuse a student admission to the master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies
- Advanced Research Methodology
- Marketing Data Analysis
- Dissertation in Marketing Management
For more information, please visit respective university web page link.
Future Career Outcomes
Witness the real-world impact of our graduates as they become pioneers in marketing research. Through real-world examples of successful alumni, discover how the program aligns with industry demands, providing graduates with a competitive edge. Emphasize the relevance of skills development in the evolving job market, where research acumen and strategic thinking are highly valued.
Visa Requirements:
For visa information, please visit South Africa page for student visa and student life.
