Master’s Degree Programme in Tourism Marketing and Management

Study Discipline: Business Administration
Study Programme Details
Country: Finland
Admission Sessions:Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree


24 Months

Scholarship Available




About this Study Course

Explore the transformative realm of tourism with our Master’s Degree Programme in Tourism Marketing and Management. More than a means of making money, our program is dedicated to making tourism better—for businesses, tourists, the environment, and local communities alike. We instill in our students the ability to enhance the tourism experience holistically, and upon completing our degree, they are equipped to enact positive change in the world of tourism.


Dive into a unique and challenging program designed to understand customers, create value for all stakeholders, and prioritize the wellbeing of tourists, nature, businesses, and local communities. Our emphasis on small and medium-sized enterprises sets us apart, combining the latest academic knowledge with real-life business challenges. While not the easiest, our program is unparalleled globally in its commitment to fostering a sustainable and enriching tourism industry.

Admission Requirements

  • A 3- or 4-year or equivalent Bachelor’s degree at an accredited university or an accredited university of applied sciences/ polytechnic level. Also, the degree must give the right to apply for university-level master’s studies in the country concerned. The grade point average GPA of the degree used as the basis for the application must be at least 3.5/5 (on 5-point scale).
  • TOEFL Internet-based: Total Score min. 92 and 22 in writing
  • IELTS (Academic), also IELTS indicator: Overall Score min. 6.5 and 6.0 in writing
  • PTE (Pearson Test of English), min. 62 points and 54 in writing
  • Digital Business Strategy 6 ECTS
  • International marketing 6 ECTS
  • Research methodologies in international marketing 5 ECTS
  • Quantitative research methods in International Marketing 5 ECTS
  • Qualitative research methods in International Marketing 5 ECTS
  • Master thesis, Tourism Marketing Management 30 ECTS
  • Master thesis seminar, Tourism Marketing Management 10 ECTS
  • Tourist Behavior 6 ECTS
  • Destination Management 6 ECTS
  • Experience Design 6 ECTS

Tuition fee: EU/EEA nationals no tuition fee; non-EU/EEA nationals 10,000 €/academic year

Future Career Outcomes

Graduates of our program are primed for dynamic career outcomes, shaping the future of sustainable tourism. Future roles include leadership positions in tourism marketing, operations, and sustainability. As the tourism industry evolves, our graduates emerge as influential professionals contributing to the betterment of the global tourism landscape.

Visa Requirements:

For visa information, please visit Finland page for student visa and student life.