Master’s Degree Programme in Digital Marketing and Analytics
Study Discipline: Business Administration
Study Programme Details
Country: Finland
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site
About this Study Course
Embark on a transformative journey at our Master’s Degree Programme in Digital Marketing and Analytics, where business acumen meets the power of digitalization. In an era where companies thrive through digital opportunities, our program equips you with unique skills and knowledge to drive success. Dive into the intersection of business and digitalization, gaining the expertise to enhance organizational understanding of markets and consumer behavior in the digital landscape.
Overview
Our two-year master’s program seamlessly integrates cutting-edge academic research and practical insights to shape marketing leaders. Explore core themes such as digital marketing, data analytics, platform economy, sensory marketing, and customer behavior. Learn how to convert information into effective marketing campaigns and contribute to business success in the dynamic world of digital transformation. Become a key player in leveraging data for well-informed marketing insights.
Admission Requirements
- A 3- or 4-year or equivalent Bachelor’s degree at an accredited university or an accredited university of applied sciences/ polytechnic level. Also, the degree must give the right to apply for university-level master’s studies in the country concerned. The grade point average GPA of the degree used as the basis for the application must be at least 3.5/5 (on 5-point scale).
- TOEFL Internet-based: Total Score min. 92 and 22 in writing
- IELTS (Academic), also IELTS indicator: Overall Score min. 6.5 and 6.0 in writing
- PTE (Pearson Test of English), min. 62 points and 54 in writing
- C1 Advanced: 180 and min. 162 in writing (or at least level C)
- C2 Proficiency: 180 and min. 162 in writing (or least level C1)
- Master thesis, Digital Marketing and Analytics 30 ECTS
- Master thesis seminar, Digital Marketing and Analytics 10 ECTS
- Consumer Behavior and Analytics 6 ECTS
- Sensory Marketing 6 ECTS
- Digital Service Innovations 6 ECTS
- Tuition fee: EU/EEA nationals no tuition fee; non-EU/EEA nationals 10,000 €/academic year
Future Career Outcomes
Graduates of our program are poised for dynamic career outcomes, equipped with the skills demanded by the evolving digital landscape. Future roles include Digital Marketing Director, Chief Analytics Officer, and positions at the forefront of digital innovation. As businesses increasingly rely on data-driven strategies, our graduates emerge as leaders driving digital success.
Related Career Pathways
Data Analyst, Digital Marketing Strategist, E-commerce Manager, Market Research Analyst, Social Media Manager
Visa Requirements:
For visa information, please visit Finland page for student visa and student life.
