Study Programme Details
About this Study Course
In the dynamic and fiercely competitive marketplace, staying ahead as a professional marketer demands contemporary skills complemented by robust critical thinking and problem-solving mindsets. La Trobe’s [Insert Study Program Title Here] is meticulously crafted to empower marketers with the latest insights and strategies, ensuring they navigate the evolving landscape with confidence.
Overview
The Master of Marketing at La Trobe goes beyond conventional marketing education, offering a comprehensive understanding of foundational marketing principles, organizational strategies, and marketing tactics aligned with the United Nations’ sustainable development goals. Delve into Responsible Consumption and Production, Health and Wellbeing, and Climate Action, ensuring that your marketing skills are not only cutting-edge but also ethically grounded. Throughout the program, hone your professional judgment by critically analyzing the business environment and solving marketing challenges with integrity.
Admission Requirements
Forge your path to success by meeting the admission requirements, which include successful completion of an Australian bachelor’s degree or equivalent. Applicants without an undergraduate degree but with substantial work experience may also be considered. The University evaluates candidates based on academic record, English proficiency, and employment experience.
IELTS (Academic) score of 6.5 with no individual band less than 6.0 is required for international applicants.
- BRAND MANAGEMENT
- CONSUMER DECISION MAKING
- INTEGRATED MARKETING COMMUNICATIONS
A$40 200 per 120 credit points.
Future Career Outcomes
Upon completion of the Master of Marketing, anticipate a spectrum of career outcomes. Become a Marketing Strategist, Brand Manager, Digital Marketing Specialist, Market Research Analyst, or Product Manager, shaping the future of marketing with innovation and ethical practice.