Master of Commerce in Marketing Management Not Applicable

Study Discipline: Business Administration
Study Programme Details
Country: South Africa
Admission Sessions:Summer Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree


36 Months

Scholarship Available




About this Study Course

Embark on an exciting academic journey with the Master of Commerce in Marketing Management at the University of South Africa (UNISA). This program is designed to not only equip you with essential marketing knowledge but to transform you into a strategic and innovative marketing professional.

Our program is tailored to meet the demands of the ever-evolving field of marketing. By incorporating current trends and future possibilities, we ensure that you are not just a passive observer but an active contributor to the dynamic world of marketing.


Immerse yourself in the transformative experience of the Full Research Master of Commerce in Marketing Management, identified by the code 90145. This isn’t just a qualification; it’s an opportunity to delve into the heart of marketing, understand its intricacies, and contribute to its evolution. As a Full Research program at NQF level 9, boasting 180 credits and SAQA ID 111321, this qualification ensures a comprehensive exploration of marketing principles.

In an era where marketing strategies shape the success of businesses, our program stands as a beacon of adaptability. We integrate the latest research and industry insights, providing you with the knowledge and skills needed to navigate the competitive landscape of marketing. Explore the strategic role of marketing in the digital age and gain insights into consumer behavior, brand management, and innovative marketing practices.

Admission Requirements

An appropriate bachelor honours degree, or an appropriate postgraduate diploma, or a 480 credit bachelor’s degree with a minimum of 96 credits at NQF level 8 in the field of Marketing Management or Business Management with an average of at least 60%. A student who is admitted on the strength of a postgraduate diploma or a 480 credit bachelor’s degree with a minimum of 96 credits at level 8 and who has not completed a module in research methodology may be required to complete such a module at NQF level 8 for NDP before he/she will be allowed to register for the dissertation.

All students with foreign qualifications, including those with qualifications from African countries, must have their qualifications evaluated at SAQA. (
In addition to the above requirements, applicants must submit a transcript or an academic record, as well as a document describing their intended research. Students will be accepted on the following criteria: suitability and viability of the intended research; adequate supervisory capacity and research expertise in the discipline or department.
There is an approved selection procedure which is in line with Unisa’s policies on equality and diversity in the discipline or department.

DFMNM91 – Dissertation: Marketing Management

For more information, please visit respective university web page link.

Future Career Outcomes

Witness the tangible impact of our program through the success stories of our alumni, who have not only excelled in their careers but have also contributed significantly to the marketing landscape. In a world where industry demands are ever-evolving, our Master of Commerce program aligns seamlessly with these demands. Emphasis on skills development ensures that you graduate not just with a degree but with a toolkit of capabilities that position you as a sought-after marketing professional in the dynamic job market.

Visa Requirements:

For visa information, please visit South Africa page for student visa and student life.