Marketing, Master of Science (Economics and Business Administration)

Aalto University

Master's degree

Study Discipline: Business Administration

Study Programme Details

City: Otaniemi

Country: Finland

Admission Sessions: Autumn Session

Study Format: Full Time

Mode of Study: Fully on Site

Programme Type

Master's degree

Duration

24 Months

Scholarship Available

Yes

Language

English

About this Study Course

In the dynamic landscape of our digitalized world, marketers face the evolving challenges of global influences and sustainability impacts on organizational dynamics and customer lives. At Aalto University, our Master’s Programme in Marketing adopts a comprehensive approach, fostering creativity, analytical thinking, and a customer-centric perspective. We equip students with the essential skills needed to thrive in a changing world.

Our program goes beyond traditional marketing paradigms, acknowledging the transformative impact of globalization and sustainability. Through an innovative curriculum, students gain insights into the interplay of creativity and analytics, preparing them for the demands of the contemporary marketing landscape. Aalto University takes pride in nurturing individuals who can navigate the complexities of the digital age and make a meaningful impact on society.

Overview

As the realms of digitalization and globalization reshape the business landscape, marketers play a pivotal role in understanding and adapting to these changes. The Master’s Programme in Marketing at Aalto University cultivates strategic thinkers with a profound understanding of the evolving digital landscape. Emphasizing both customer-centricity and technical prowess, our students learn to leverage digitalization’s strengths and possibilities, pushing boundaries in the process.

This program empowers students with a deep, holistic understanding of marketing and business, emphasizing the fusion of creative and analytical skills. Recognizing the significance of digital transformation, graduates emerge as adept professionals capable of navigating the complexities of the digital era. Aalto University’s Master’s Programme in Marketing prepares students to excel in a world where the intersection of creativity and analytics is paramount.

Admission Requirements

The bachelor’s degree must be equivalent to 180 ECTS credits or three years of full-time study.
The degree must give eligibility to apply for master’s degree studies at university in the awarding country.
IELTS Academic: overall score 6.5, and writing score 5.5.
TOEFL iBT (Internet-based Test): 92, and 22 for Writing
Pearson Test of English Academic (PTE A): 62, and 54 for Writing

Programme studies (85 ECTS), which includes Master’s Thesis (30 ECTS)
Elective studies (35 ECTS)

For non-EU/EEA citizens, €15000/y

Future Career Outcomes

Graduates of the Master’s Programme in Marketing at Aalto University are well-positioned for dynamic and rewarding careers in diverse sectors. Equipped with a blend of creative and analytical skills, alumni find opportunities as marketing leaders, consultants, and innovators. The program’s emphasis on digitalization ensures that graduates contribute meaningfully to organizations, driving positive change in the ever-evolving business landscape.