Graduate Certificate in Public Relations

University of Waikato

Certificate

Study Discipline: Business Administration, Hospitality & Tourism Management

Study Programme Details

City: Hamilton

Country: New Zealand

Admission Sessions: Autumn Session, Spring Session

Study Format: Full Time, Part Time

Mode of Study: Fully on Site, Hybrid, Online

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Programme Type

Certificate

Duration

4 Months

Scholarship Available

Yes

Language

English

About this Study Course

Unlock the door to industry-ready skills with our comprehensive short course in public relations. This program is designed to equip you with the essential skills needed in the dynamic field of public relations, empowering you to express ideas persuasively, enhance organizational public reputation, organize events, pitch stories to journalists, and build crucial relationships with key stakeholders.

Overview

Public relations professionals play a pivotal role in planning and delivering communication strategies for private companies, government departments, and non-profit social enterprises. This program offers a deep dive into the art and science of effective communication, emphasizing equity in healthcare for various sectors.

As highly effective networkers, PR professionals act as crucial links between organizations and key stakeholders such as local communities, customers, and corporate shareholders. From managing social media accounts to organizing events, writing media releases, and collaborating with journalists, PR professionals are versatile individuals who handle a spectrum of responsibilities. This short course offers practical assignments, making it an ideal choice for individuals who enjoy writing, engaging with people, and framing ideas in compelling ways.

Admission Requirements

completed a bachelor’s degree or equivalent qualification; OR
be able to demonstrate they have adequate training, experience, and ability to proceed with the programme.an Academic IELTS overall score of 6.0 (with no bands below 5.5), or
a TOEFL iBT (Internet Based TOEFL) score of 80 with a Writing score of 21, or
a TOEFL iBT Home Edition score of 80 with a Writing score of 21, or
a B grade or better at Level 7 in the Certificate of Attainment in Academic English, or
a PTE Academic overall score of 46 with no band less than 36, or
a Language-Cert International ESOL (LRWS) B2 Communicator Expert with 33-37 score per skill, or
awarded a New Zealand Certificate in English Language (Academic) (Level 4), or
a Trinity College London Integrated Skills in English (ISE) II with distinction in all four components, or
a B2 First (formally known as Cambridge English: First (FCE)) with an overall score of 169 and no bands below 162, or
a C2 Proficiency (formally known as Cambridge English: Proficiency (CPE)) with an overall score of 169 and no bands below 162, or
a Michigan English Test (formally known as Michigan English Language Assessment Battery (MELAB)) minimum score of 54.

Students will take four papers in total (60 points), worth 15 points each. This includes one introductory paper (15 points) at 100 or 200-level; and three advanced papers (45 points) at 300-level.

You have the option to include one elective paper at 300-level in any subject.

For more information, please visit respective university web page link.

Future Career Outcomes

Learn from real-world examples of successful alumni who have excelled in the field of public relations. Understand the industry demands and witness how the program strategically aligns with these demands. Highlight the development of essential skills, ensuring graduates are well-prepared for the evolving job market in public relations.