Graduate Certificate in Marketing

University of Waikato

Certificate

Study Discipline: Business Administration

Study Programme Details

City: Hamilton, Tauranga

Country: New Zealand

Admission Sessions: Autumn Session, Spring Session

Study Format: Full Time

Mode of Study: Fully on Site

Visit Programme Website

Programme Type

Certificate

Duration

4 Months

Scholarship Available

Yes

Language

English

About this Study Course

Immerse yourself in the world of marketing, where the art of attracting audiences, transforming them into loyal customers, and creating lasting brand relationships takes center stage. This concise yet impactful course provides a perfect introduction to the theory and practice of marketing.

Overview

Marketing goes beyond mere sales and advertising—it’s about crafting compelling stories and building memorable brands that transcend competition. A well-crafted marketing strategy is the cornerstone of business success, satisfying customers’ needs, wants, and latent desires.

Dive into the psychology of customer behavior, exploring the driving forces behind purchase decisions. Uncover the intricacies of market segmentation, target audience selection, and the profound impacts of global mega-trends like mass personalization, health and wellbeing, and sustainability.

Develop essential skills in market research to gain fresh insights and master the art of writing a comprehensive marketing strategy. If you possess creativity, insightfulness, and an interest in the latest trends and technology, this course is tailor-made for you.

Admission Requirements

completed a bachelor’s degree or equivalent qualification; OR
be able to demonstrate they have adequate training, experience, and ability to proceed with the programme.
an Academic IELTS overall score of 6.0 (with no bands below 5.5), or
a TOEFL iBT (Internet Based TOEFL) score of 80 with a Writing score of 21, or
a TOEFL iBT Home Edition score of 80 with a Writing score of 21, or
a B grade or better at Level 7 in the Certificate of Attainment in Academic English, or
a PTE Academic overall score of 46 with no band less than 36, or
a Language-Cert International ESOL (LRWS) B2 Communicator Expert with 33-37 score per skill, or
awarded a New Zealand Certificate in English Language (Academic) (Level 4), or
a Trinity College London Integrated Skills in English (ISE) II with distinction in all four components, or
a B2 First (formally known as Cambridge English: First (FCE)) with an overall score of 169 and no bands below 162, or
a C2 Proficiency (formally known as Cambridge English: Proficiency (CPE)) with an overall score of 169 and no bands below 162, or
a Michigan English Test (formally known as Michigan English Language Assessment Battery (MELAB)) minimum score of 54.

Students will take four papers in total (60 points), worth 15 points each. This includes one introductory paper (15 points) at 100 or 200-level; and three advanced papers (45 points) at 300-level.

For more information, please visit respective university web page link.

Future Career Outcomes

Witness the tangible impact of the Graduate Certificate in Marketing through real-world examples of successful alumni. Delve into industry demands and discover how the program strategically aligns with evolving market needs. Emphasis on skills development underscores the program’s commitment to staying relevant in the ever-evolving job market.