BSc Business Management with Marketing (Dubai)

Study Discipline: Business Administration
Study Programme Details
City: Dubai
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Bachelor's degree


36 Months

Scholarship Available




About this Study Course

Immerse yourself in the dynamic world of marketing with our BSc Business Management with Marketing program at the University of Birmingham Dubai. Crafted in collaboration with renowned marketing firms like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, this program is tailored to mold the next generation of marketing specialists. Embark on a journey that not only keeps pace with current trends but also envisions the future possibilities in the ever-evolving field of marketing.


The BSc Business Management with Marketing program is a gateway to developing your intellectual, analytical, and perceptual skills. Dive into a comprehensive understanding of marketing, coupled with the acquisition of transferable skills essential for strategic marketing in challenging new contexts. Benefit from our close links with industry, offering maximum course relevance and the unique advantage of learning from current marketing practitioners.

Birmingham Business School stands tall in international ranking tables, accredited by prestigious bodies such as AMBA, EQUIS, and AACSB. The triple-crown accreditation solidifies our position within an elite group. Rigorous academic study blends seamlessly with practical focus, ensuring our students are well-prepared for excellent job opportunities. As the 3rd most targeted university by top UK employers (High Fliers Research 2023), we provide a pathway to a successful career in marketing.

Admission Requirements

For more information, please visit respective university web page link.

  • Management Education and Learning A
  • Management Education and Learning B
  • Economics for Business
  • Introduction to Marketing and Communications
  • Managing Financial Resources
  • Managing Operations and Projects
  • Organisations, Management and Entrepreneurship
  • Consumer Behaviour
  • Human Resource Management
  • Marketing Communications
  • Marketing and New Technology
  • Research Methods
  • Responsible Business: Theory and Practice
  • Branding in the Digital Age
  • Contemporary Issues in Marketing
  • Crisis Management
  • Extended Essay
  • Marketing Strategy: From Analysis to Implementation
  • Small Business and Entrepreneurship

AED 114,602 per year of study.

Future Career Outcomes

Discover inspiring stories of successful alumni who have navigated the dynamic marketing industry with the skills acquired from our program. Understand how industry demands align with our curriculum, emphasizing the ongoing relevance of your skill set in the job market.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.