BSc Business Management with Marketing (Dubai) with Year in Industry and Integrated Foundation Year

Study Discipline: Business Administration
Study Programme Details
City: Dubai
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Bachelor's degree


48 Months

Scholarship Available




About this Study Course

Embark on a transformative educational journey with our BSc Business Management with Marketing, Year in Industry, and Integrated Foundation Year program at the University of Birmingham Dubai. This unique program, developed in collaboration with esteemed marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, is crafted to shape the next generation of marketing specialists. Immerse yourself in an innovative curriculum that not only aligns with current trends but also anticipates the future possibilities in the dynamic field of marketing.


Foundation Year program is not just an academic pursuit; it’s a holistic experience aimed at cultivating your intellectual, analytical, and perceptual skills. Gain extensive knowledge in marketing and acquire transferable skills essential for strategic marketing in diverse and challenging contexts. Forge invaluable connections with industry professionals, learning directly from current marketing practitioners. Birmingham Business School’s consistent presence in international ranking tables and accreditation by leading bodies such as AMBA, EQUIS, and AACSB reaffirm our position within an elite group.

Graduates equipped with both academic prowess and practical experience from our Year in Industry are highly sought after, offering a significant advantage in today’s competitive job market. As the 4th most targeted university by top UK employers (High Fliers Research 2022), our program is a gateway to promising career

Admission Requirements

For more information, please visit respective university web page link.

  • Management Education and Learning A
  • Management Education and Learning B
  • Economics for Business
  • Introduction to Marketing and Communications
  • Managing Financial Resources
  • Managing Operations and Projects
  • Organisations, Management and Entrepreneurship
  • Consumer Behaviour
  • Human Resource Management
  • Marketing Communications
  • Marketing and New Technology
  • Research Methods
  • Responsible Business: Theory and Practice
  • Branding in the Digital Age
  • Contemporary Issues in Marketing
  • Crisis Management
  • Extended Essay
  • Marketing Strategy: From Analysis to Implementation
  • Small Business and Entrepreneurship

The Foundation Year is AED 106,592. Following successful Foundation Year completion the fee is AED 114,602 per year of study.

Future Career Outcomes

Uncover inspiring stories of successful alumni who have navigated the dynamic marketing industry with the skills acquired from our program. Delve into discussions on industry demands, showcasing the program’s alignment with the evolving job market and emphasizing the ongoing relevance of your skill set.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.