BSc Business Management with Marketing (Dubai) with Integrated Foundation Year

Study Discipline: Business Administration
Study Programme Details
Country: United Arab Emirates
Admission Sessions:Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Bachelor's degree


48 Months

Scholarship Available




About this Study Course

Embark on a transformative educational journey with our BSc Business Management with Marketing and Integrated Foundation Year program at the University of Birmingham Dubai. This innovative program, developed in collaboration with leading marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, is designed to nurture the next generation of marketing specialists. Immerse yourself in a dynamic learning experience that not only embraces current trends but anticipates the future possibilities in the ever-evolving field of marketing.


The BSc Business Management with Marketing and Integrated Foundation Year is more than a course; it’s a gateway to developing your intellectual, analytical, and perceptual skills. Gain a comprehensive understanding of marketing, complemented by the acquisition of transferable skills crucial for strategic marketing in challenging new contexts. Benefit from our close ties with industry, ensuring maximum course relevance and providing you with the unique advantage of learning directly from current marketing practitioners.

Birmingham Business School stands as a beacon in international ranking tables, accredited by prestigious bodies such as AMBA, EQUIS, and AACSB, affirming our position within an elite group. Our strong links with industry seamlessly blend rigorous academic study with practical focus, paving the way for excellent job opportunities. As the 3rd most targeted university by top UK employers (High Fliers Research 2023), we provide a pathway to a successful career in marketing.

Admission Requirements

For more information, please visit respective university web page link.

  • Management Education and Learning A
  • Management Education and Learning B
  • Economics for Business
  • Introduction to Marketing and Communications
  • Managing Financial Resources
  • Managing Operations and Projects
  • Organisations, Management and Entrepreneurship
  • Consumer Behaviour
  • Human Resource Management
  • Marketing Communications
  • Marketing and New Technology
  • Research Methods
  • Responsible Business: Theory and Practice
  • Branding in the Digital Age
  • Contemporary Issues in Marketing
  • Crisis Management
  • Extended Essay
  • Marketing Strategy: From Analysis to Implementation
  • Small Business and Entrepreneurship

The Foundation Year of your programme is AED 106,592. Following successful Foundation Year completion the fee is AED 114,602 per year of study.

Future Career Outcomes

Discover inspiring stories of successful alumni who have navigated the dynamic marketing industry with the skills acquired from our program. Understand how industry demands align with our curriculum, emphasizing the ongoing relevance of your skill set in the job market.

  1. Marketing Manager

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.