BSc Business Management with Marketing (Dubai) and Year in Industry

Study Discipline: Business Administration
Study Programme Details
City: Dubai
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Bachelor's degree


36 Months

Scholarship Available




About this Study Course

Embark on an exciting journey of creativity and strategic thinking with the BSc Business Management with Marketing and Year in Industry program at the University of Birmingham Dubai. Developed in collaboration with top marketing firms like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, this program aims to shape the next generation of marketing specialists. Dive into an immersive learning experience that combines academic excellence with real-world insights from industry leaders.


The BSc Business Management with Marketing and Year in Industry program is designed to cultivate intellectual, analytical, and perceptual skills. Gain a comprehensive knowledge of marketing while developing transferable skills essential for strategic marketing in dynamic contexts. Benefit from close ties with industry, providing course relevance and the unique opportunity to learn from current marketing practitioners.

Birmingham Business School’s consistent presence in international ranking tables and triple-crown accreditation by AMBA, EQUIS, and AACSB affirm our commitment to excellence. Graduates with academic prowess and practical experience from our Year in Industry program are highly sought after, offering a significant advantage in today’s competitive job market. As the 3rd most targeted university by top UK employers (High Fliers Research 2023), we ensure a practical focus that leads to excellent job opportunities.

Admission Requirements

For more information, please visit respective university web page link.

  • Management Education and Learning A
  • Management Education and Learning B
  • Economics for Business
  • Introduction to Marketing and Communications
  • Managing Financial Resources
  • Managing Operations and Projects
  • Organisations, Management and Entrepreneurship
  • Consumer Behaviour
  • Human Resource Management
  • Marketing Communications
  • Marketing and New Technology
  • Research Methods
  • Responsible Business: Theory and Practice
  • Branding in the Digital Age
  • Contemporary Issues in Marketing
  • Crisis Management
  • Extended Essay
  • Marketing Strategy: From Analysis to Implementation
  • Small Business and Entrepreneurship

AED 114,602 per year of study.

Future Career Outcomes

Discover success stories of our alumni who have excelled in the marketing industry. This program is meticulously designed to meet industry demands, ensuring your skills remain relevant in the evolving job market. Develop a robust skill set that positions you as a leader in the dynamic field of marketing.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.