Bachelor of Communication and Media/Bachelor of Event and Tourism Management
Study Discipline: Hospitality & Tourism Management, Media & Communication Studies
About this Study Course
Unleash your energy and creativity to craft extraordinary social events, then showcase your creations on the global stage through effective communication and media skills with the Bachelor of Communication and Media/Bachelor of Event and Tourism Management from the University of Canberra.
Overview
The Bachelor of Communication and Media/Bachelor of Event and Tourism Management program at the University of Canberra is designed to ignite your creativity and enhance your project management capabilities. It equips you with the tools to conceptualize, design, and execute events that captivate, inspire, and influence, alongside integrated advertising communication campaigns aimed at maximizing audience engagement.
Experience a holistic learning journey, gaining a profound understanding of the entire process of producing world-class professional events, from initial concept development and funding to integrated advertising, production, and flawless delivery. Benefit from smaller, personalized classes, fostering an individually tailored learning environment that ensures the highest level of support and encouragement throughout your academic journey at UC.
Admission Requirements
Admission to this program is based on an entrance rank, achievable through Year 12 ATAR, other Australian qualifications, work experience, or overseas qualifications. English Language Requirements: IELTS Band 6.
- apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
- work flexibly, collaboratively and autonomously in deadline-driven environments
- learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
- create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
- apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.
The fee is $32,500 per year.
Future Career Outcomes
Upon completion, you’ll be well-prepared for diverse career paths, including event production, media coordination, public relations, advertising, and tourism marketing. Your integrated skill set will position you as a versatile professional in the dynamic world of events and communication.
Related Career Pathways
Advertising Manager, Event Producer, Media Coordinator, Public Relations Specialist, Tourism Marketing Coordinator
Visa Requirements:
For visa information, please visit Australia page for student visa and student life.
