Bachelor of Commerce in Marketing Management

University of South Africa (UNISA)

Bachelor's degree

Study Discipline: Business Administration

Study Programme Details

City: Pretoria

Country: South Africa

Admission Sessions: Summer Session

Study Format: Part Time

Mode of Study: Fully on Site

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Programme Type

Bachelor's degree

Duration

96 Months

Scholarship Available

Yes

Language

English

About this Study Course

Embark on a journey of strategic marketing mastery with the Bachelor of Commerce in Marketing Management at the University of South Africa (UNISA). This dynamic qualification aims to equip students not only with a profound understanding of marketing principles but also with the cognitive skills and decision-making abilities essential for high-level executive roles in the field. Beyond the theoretical framework, this program emphasizes real-world applications, fostering an environment where students can contribute effectively to core marketing functions within organizations. As you progress through the curriculum, you’ll delve deeper into marketing science, culminating in strategic management issues tailored to meet the demands of a global economy and the evolving expectations of customers and top management.

Overview

Unlock your potential and shape your future with UNISA’s Bachelor of Commerce in Marketing Management (Qualification code: 98301). This program, accredited at NQF level 7, spans 360 credits and is designed to provide you with a comprehensive understanding of marketing principles and paradigms. Immerse yourself in a learning journey that progresses from foundational concepts in the first year to a focused analysis of advanced marketing principles in the second year. The qualification, aligned with best practices and quality standards, aims to elevate your cognitive reasoning skills, preparing you for executive roles in marketing. The curriculum not only lays the groundwork for career advancement but also serves as a stepping stone for further studies at the master’s and doctoral levels.

Admission Requirements

A National Senior Certificate (NSC) (Degree endorsement) with at least 50% in the language of teaching and learning and with at least 50% in Mathematics,
or
a Senior Certificate (SC) with matriculation exemption (or qualify for the exemption from the Matriculation Board) and with at least a D symbol on HG or a C symbol on SG in the language of teaching and learning and with at least a D symbol on HG or a C symbol on SG in Mathematics,
or
any Higher Certificate offered in the College of Economic and Management Sciences,
or
any Diploma obtained in the College of Economic and Management Sciences.
Applicants who do not meet the admission requirements as indicated above, should apply for a lower NQF level qualification for which they meet the statutory and additional requirements.

CLA1501 – Commercial Law IA
ECS1501 – Economics IA
ECS1601 – Economics IB (Macroeconomics I) Co-requisite:ECS1501
FAC1502 – Financial Accounting Principles, Concepts and Procedures
FAC1602 – Elementary Financial Accounting and Reporting Pre-requisite:FAC1502
MNB1501 – Business Management IA
MNB1601 – Business Management IB Pre-requisite:MNB1501
MNM1502 – Customer Service
MNM1601 – Principles of Marketing Management
STA1610 – Introduction to Statistics
SUS1501 – Sustainability and Greed

For more information, please visit respective university web page link

Future Career Outcomes

UNISA’s Bachelor of Commerce in Marketing Management doesn’t just impart knowledge; it shapes future marketing leaders. Benefit from real-world examples of successful alumni, grasp the pulse of industry demands, and witness how this program aligns seamlessly with the evolving job market. Develop skills that transcend traditional boundaries, ensuring your readiness for the dynamic landscape of marketing.