PhD/MPhil/MSc Marketing (Research)
Study Discipline: Business Administration
Study Programme Details
| City: | Birmingham |
| Country: | United Kingdom |
| Admission Sessions: | Autumn Session |
| Mode of Study: | Fully on Site |
About this Study Course
Imagine yourself at the forefront of marketing innovation, shaping the future of how businesses connect with consumers in a rapidly evolving digital landscape. Our PhD/MPhil/MSc Marketing (Research) program equips you with the cutting-edge research skills and critical thinking necessary to tackle the industry’s most pressing challenges.
This program is designed for ambitious individuals who want to push the boundaries of marketing knowledge. You’ll delve into a dynamic mix of research methods, from analyzing social media trends to conducting in-depth consumer behavior studies. Our program goes beyond theory, providing you with the opportunity to develop your own original research project, guided by our world-renowned faculty.
Overview
Become a marketing mastermind. Our program develops your expertise in qualitative and quantitative research methodologies, empowering you to analyze data and solve complex business problems. Doctoral researchers actively participate in our vibrant research community, attending seminars, workshops, and conferences, fostering collaboration and exposure to diverse perspectives.
This program is designed to hone your leadership skills. You’ll graduate with the ability to not only conduct groundbreaking research but also to communicate your findings effectively to a wide audience, including policymakers, practitioners, and fellow academics. Our alumni go on to thrive in a variety of exciting careers, from leading academic research to shaping marketing strategies for top corporations and government agencies.
Admission Requirements
- A strong academic background, including a good honors degree (first or upper second class) in a relevant subject.
- A relevant Master’s degree with a merit grade (average of 65% in taught coursework).
- A well-defined research proposal demonstrating your ability to conduct independent research.
- English language proficiency (IELTS 7.0 or equivalent).
- Research Methods for Marketing
- Advanced Marketing Theory
- Consumer Behavior Analysis
- Marketing Analytics
- Data Visualization
£4,778 (UK)
£22,380 (International)
Future Career Outcomes
Imagine a day in the life of a Marketing Director at a Fortune 500 company. You leverage your consumer research expertise to develop targeted marketing campaigns that drive brand awareness and sales. This program equips you with the skills and knowledge to navigate the ever-changing marketing landscape and become a leader in your field.
Our alumni network is a testament to the program’s success. Dr. [Name], a graduate of our program, now leads a groundbreaking research team at [Company Name], their work directly influencing marketing strategies for some of the world’s biggest brands. This program prepares you to make a real-world impact and contribute to the future of marketing.
Related Career Pathways
Brand Manager, Chief Marketing Officer (CMO), Digital Marketing Analyst, Marketing Consultant, Marketing Director, Marketing Manager
Visa Requirements:
For visa information, please visit United Kingdom page for student visa and student life.
