MBA in Digital Marketing

University of Dubai

Master's degree

Study Discipline: Business Administration

Study Programme Details

City:	*Dubai*
Country:	United Arab Emirates
Admission Sessions:	Anytime
Study Format:	Full Time
Mode of Study:	Fully on Site

Programme Type

Master's degree

Duration

12 Months

Scholarship Available

Yes

Language

English

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About this Study Course

In our MBA in Digital Marketing program, each term consists of 10 engaging sessions, totaling 45 contact hours. With 2 hours and 10 minutes dedicated to each session and a refreshing 20-minute break in between, students immerse themselves in dynamic learning experiences. Over three terms, students explore three courses per term, except for the final term, where they delve into a specialized concentration course alongside their thesis, accruing 6 credit hours. We go beyond mere requirements, ensuring our curriculum reflects current trends and future possibilities in digital marketing. Through active, persuasive language and captivating storytelling, we make complex concepts relatable and accessible, empowering our students for success in this dynamic field.

Overview

Embark on a transformative journey with our MBA in Digital Marketing program, tailor-made for individuals seeking to thrive in the ever-evolving landscape of digital commerce. Designed for both seasoned marketing professionals hungry for advanced insights and business enthusiasts transitioning into marketing roles, our program offers a robust foundation in both business fundamentals and cutting-edge digital strategies. Through the integration of high-value keywords and expert insights, we equip our students with the tools and knowledge to excel in the competitive realm of digital marketing. Join us and unlock your potential to shape the future of marketing innovation.

Admission Requirements

Accredited bachelor’s degree in Business with a minimum GPA of 3.0
Accredited bachelor’s degree in any field with a GPA of 2.00 – 2.99
EmSAT 1400 or Academic IELTS 6.0 or TOEFL (PBT 550 or IBT 79 or CBT 213)
EmSAT 1250 or Academic IELTS 5.5 or TOEFL (PBT 530 or IBT 71 or CBT 197)

MBA 625: Business Research Methods (3 CH)
MBA 600: Managerial Economics (3 CH)
MBA 611: Accounting & Financing Decisions (3 CH)
MBA 606: Marketing Management (3 CH)
MBA 620: Organizational Behavior (3 CH)
MBA 641: Ethics, CSR, & Corporate Governance (3 CH)
MBA 645: Strategic Management (Capstone) (3 CH)
MRT 680: Digital Marketing Management (3 CH)
MRT 682: Marketing Promotion in Digital Era (3 CH)
MRT 684: E-commerce and Analytics (3 CH)
MRT 685: Thesis (6 CH)

For more information, please visit respective university web page link.

Future Career Outcomes

Our alumni are making waves in the digital marketing industry, with success stories spanning diverse sectors such as e-commerce, social media, and content marketing. By aligning our curriculum with industry demands and fostering the development of essential skills, we ensure our graduates are well-prepared to tackle the challenges of the modern job market head-on. Join our community and pave your path to a rewarding career in digital marketing.