Master of Science in Marketing

Study Discipline: Science & Mathematics
Study Programme Details
City: Msida
Country: Malta
Admission Sessions: Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree


24 Months

Scholarship Available




About this Study Course

The MSc in Marketing is a prestigious Double Degree program offered jointly by the University of Malta and Università Luiss Guido Carli in Rome, Italy. Upon completion of the program, students receive two distinguished Master of Science degrees, one from each institution. This unique program provides a comprehensive learning experience in a multicultural environment, facilitated by international faculty and industry experts. Emphasizing critical thinking, professional development, and scholarly research, the curriculum blends academic rigor with industry best practices to prepare students for success in the dynamic field of marketing.


In the Master of Science in Marketing program, students will acquire advanced knowledge and skills essential for thriving in the ever-evolving marketing landscape. Through a combination of theoretical insights and practical applications, students will learn to conceptualize marketing strategies, synthesize marketing plans, and visualize corporate strategies aligned with human resource planning.

Intellectual development is fostered through numerical and qualitative analysis, independent research projects, and the application of digital analytics tools. Students will also develop key transferable skills such as problem-solving, critical analysis, and effective decision-making, preparing them for diverse career opportunities in the field of marketing.

Admission Requirements

A Bachelor degree comprising at least 180 ECTS credits and obtained with at least Second Class (Honours) Upper Division or Category IIA in the field of Business Administration, Marketing, Management, Economics, or any other Social Science subject which the Board of Studies deems to be appropriate.



  • Service Design and Operations Strategy
  • Strategic Management and Enterprising
  • Cognitive Heuristics and Judgment in Managerial Decision Making
  • Advanced Digital Marketing Strategy
  • Customer Experience Design for Marketing and Management
  • Advanced Research Techniques
  • Management Science and Decision Analysis
  • Online Advertising
  • Behavioural Science for Business
  • e-Marketing
  • Digital Analytics for Marketing Management
  • Marketing Strategy: Planning and Simulation
  • Marketing Law and Regulation
  • Behavioral Economics and Consumer Decision Making
  • Integrated Marketing Communication
  • Performance Marketing
  • Data and Artificial Intelligence Labs
  • Thesis
  • Thesis Writing Seminar

Non EU Applicants:

Year 1 (University of Malta) – Eur 10,800
Year 2 (Unversity of Luiss) – Eur 13,000

Local/EU/EEA Applicants:

Year 1 (University of Malta) – Eur 5,000
Year 2 (Unversity of Luiss) – Eur 13,000

Future Career Outcomes

Graduates of the MSc in Marketing program are well-equipped to pursue rewarding careers across various industries. With a strong foundation in marketing principles, research methodologies, and strategic planning, they are sought after by leading companies worldwide. Alumni of the program have secured positions in marketing agencies, multinational corporations, consulting firms, and entrepreneurial ventures, demonstrating the program’s relevance and effectiveness in meeting industry demands.

Visa Requirements:

For visa information, please visit Malta page for student visa and student life.