Study Programme Details
City:Dubai
Country: United Arab Emirates
Admission Sessions:Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree

Duration

24 Months

Scholarship Available

Yes

Language

English

About this Study Course

The Master of Sports Management (MSM) at AUE is designed to shape the future leaders of the sports industry in the UAE and the GCC region. This comprehensive program equips students with advanced management, sports, and business skills necessary to effectively govern sport-related organizations. As the sports sector evolves with new trends and technologies, our program stays ahead by integrating the latest industry insights and future possibilities.

Students will learn to make state-of-the-art decisions and develop strategic orientations that will drive success in the competitive sports arena. Whether you aim to enhance your career in sports management or aspire to lead major sports organizations, our program provides the knowledge and practical expertise to excel.

Overview

The MSM program at AUE is meticulously structured to enhance students’ competencies for the dynamic world of sports. This program is not just about academic learning; it serves as a hub for education, consulting, and networking within the sports industry. Students from diverse backgrounds come together, bringing their unique experiences and perspectives, enriching the learning environment.

Our curriculum focuses on developing a deep understanding of both sport-related and business sciences, ensuring graduates are well-prepared for further academic pursuits or professional advancements. With a strategic approach aligned with the UAE Vision 2030, the MSM program is positioned as a leader in sports education, dedicated to producing professionals who can meet the national and international standards of the sports industry.

Admission Requirements

  • Earn a minimum CGPA of 2.00 on a scale of 4.00, reflecting your academic dedication and capability.
  • Successfully complete all courses as described in the study plan, ensuring a comprehensive understanding of sports management.
  • Fulfill the Degree Completion requirements within the designated timeframe, showcasing your commitment and time management skills.
  • Successfully complete the “Thesis” course, demonstrating advanced research and analytical abilities.
  • English proficiency demonstrated by one of the following: TOEFL ITP 550, TOEFL iBT 79, IELTS Academic 6.0, EmSAT English 1400, Pearson Test of English Academic (PTE Academic) 50, or Cambridge English: Advanced Test of English 52.
  • Management and Organizational Behavior
  • Production and Operations Management
  • Marketing Concepts
  • Finance for Sport
  • Statistics and Quantitative Analysis
  • Sports Law and Ethics
  • Strategic Sports Management
  • Event Management in Sports
  • Sports Media and Communication
  • Leadership in Sports Organizations

30,000 AED per semester

Future Career Outcomes

Graduates of the MSM program have gone on to achieve remarkable success in various sectors of the sports industry. For instance, alumni like Rania Ahmed now oversees operations at a leading sports facility, while Hassan Ali has become a prominent sports marketing manager for a top football club. The demand for skilled sports management professionals is growing as the industry expands and diversifies. Our program aligns perfectly with these industry demands, focusing on the development of strategic, analytical, and leadership skills. This ensures our graduates are well-equipped to navigate the evolving job market and make significant contributions to the sports sector.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.