Master of Commerce in Business Management (Marketing)

Study Discipline: Business Administration
Study Programme Details
City: Pretoria
Country: South Africa
Admission Sessions: Summer Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree


36 Months

Scholarship Available




About this Study Course

Embark on an exhilarating academic journey with the Master of Commerce in Business Management (Marketing) program at the University of South Africa (UNISA). This program isn’t just about marketing; it’s about crafting strategic narratives, understanding consumer behavior, and embracing the ever-evolving trends that define the future of the marketing landscape.

Our program is designed to not only impart knowledge but to nurture creative thinking, strategic acumen, and an innovative approach to marketing. Dive into a curriculum that goes beyond textbooks, integrating real-world scenarios and future-focused perspectives to shape you into a marketing trailblazer.


Immerse yourself in the realm of Marketing with our Master of Commerce program, specializing in the code 98582 – MKT. This isn’t just a qualification; it’s your ticket to becoming a marketing innovator. As a Full Research program with a prestigious NQF level 9, this qualification stream spans 180 credits, ensuring a comprehensive exploration of the dynamic world of marketing.

In an era where marketing trends evolve rapidly, our program stands as a testament to innovation. The SAQA ID 14369 affirms the quality and relevance of this program, recognized nationally and internationally. Explore the strategic role of marketing in shaping businesses and gain insights into the future possibilities that await savvy marketers.

Admission Requirements

An appropriate bachelor honours degree, or an appropriate postgraduate diploma, or a 480 credit bachelor’s degree with a minimum of 96 credits at NQF level 8 in the field of Marketing Management or Business Management with an average of at least 60%. A student who is admitted on the strength of a postgraduate diploma or a 480 credit bachelor’s degree with a minimum of 96 credits at level 8 and who has not completed a module in research methodology may be required to complete such a module at NQF level 8 for NDP before he/she will be allowed to register for the dissertation.

All students with foreign qualifications, including those with qualifications from African countries, must have their qualifications evaluated at SAQA. (
In addition to the above requirements, applicants must submit a transcript or an academic record, as well as a document describing their intended research. Students will be accepted on the following criteria: suitability and viability of the intended research; adequate supervisory capacity and research expertise in the discipline or department.
There is an approved selection procedure which is in line with Unisa’s policies on equality and diversity in the discipline or department.

DFMKT92 – Dissertation: Marketing

For more information, please visit respective university web page link.

Future Career Outcomes

Witness the tangible impact of our program through the success stories of our alumni, who have carved their paths in diverse industries. In an industry where demands are ever-evolving, our Master of Commerce program aligns seamlessly with these demands. The emphasis on skills development ensures that you graduate not just with a degree but with a toolkit of capabilities that position you as a sought-after professional in the dynamic job market.

Prepare to navigate the exciting landscape of marketing with confidence, armed with a qualification that goes beyond traditional education and propels you toward a future of endless possibilities.

Visa Requirements:

For visa information, please visit South Africa page for student visa and student life.