Master of Arts in Communication

Study Discipline: Arts & Humanities
Study Programme Details
City:Abu Dhabi
Country: United Arab Emirates
Admission Sessions:Autumn Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Master's degree


18 Months

Scholarship Available




About this Study Course

In today’s interconnected world, effective communication is the cornerstone of success. The Master of Arts in Communication program at Zayed University is designed to shape professional communicators who can drive the United Arab Emirates’ nation-building efforts and support its key industries. With a curriculum that balances theoretical foundations and practical skills, students master written, oral, and visual communication. They learn to transform innovative ideas into strategic messages, reaching diverse audiences and making a meaningful impact.

Incorporating the latest trends in digital media, public relations, and cultural communication, the program prepares graduates to navigate and influence the rapidly evolving global communication landscape. By fostering creativity, strategic thinking, and cross-cultural understanding, this program equips students to tackle contemporary communication challenges with confidence and finesse.


The Master of Arts in Communication program offers two specialized study options: Strategic Public Relations and Tourism and Cultural Communication. Each pathway is designed to provide students with a comprehensive understanding of their chosen field, grounded in both theory and practice.

The Strategic Public Relations option focuses on strategic communication in a global context, teaching students how to craft and deliver impactful messages that resonate with diverse audiences. Students develop critical skills in managing organizational communication, from crisis management to brand building, ensuring they are well-prepared for leadership roles in the industry.

The Tourism and Cultural Communication option immerses students in the dynamic tourism sector, emphasizing strategic decision-making and cultural sensitivity. This pathway equips students with the skills to plan and manage tourism activities and cultural initiatives effectively, preparing them to contribute to the growth and sustainability of the tourism industry.

By integrating real-world examples and insights from industry experts, the program ensures that graduates are not only knowledgeable but also adept at applying their skills in practical settings. The emphasis on global awareness and strategic thinking makes our graduates valuable assets in any professional communication environment.

Admission Requirements

  • Baccalaureate Degree: Earned in a relevant discipline from an accredited university recognized by the UAE Ministry of Education.
  • CGPA: Minimum cumulative grade point average of 3.0 on a 4.0 scale (2.5 for conditional admission).
  • Proficiency in Arabic and English Language (for programs offered in Arabic):
    • TOEFL: Minimum score of 133 (CBT) or 45 (iBT).
    • IELTS (Academic): Minimum overall band score of 4.5.
    • EmSAT English: Minimum score of 950.
    • EmSAT Arabic: Minimum score of 1100.
    • Native Speaker: Evidence of completing undergraduate education in an English medium institution in a country where English is the official language.
  • Proficiency in English Language (for programs offered in English):
    • TOEFL: Minimum score of 213 (CBT) or 79 (iBT) (197 CBT or 71 iBT for conditional admission).
    • IELTS (Academic): Minimum overall band score of 6.0 (5.5 for conditional admission).
    • EmSAT English: Minimum score of 1400 (1250 for conditional admission).
    • Native Speaker: Evidence of completing undergraduate education in an English medium institution in a country where English is the official language.
  • Work Experience: Consult individual programs for specific requirements.
  • Pre-Program Courses: May be required to demonstrate competency in specific areas, not exceeding 12 credit hours.
  • Pre-Admission Interview: Submit a complete application online, meet all admission standards, pay the non-refundable application fee, and possibly attend an interview with program faculty.
  • COM601 Foundations of Communication Studies
  • COM604 Cross Cultural Communication
  • COM606 Understanding Consumer Trends
  • COM602 Communication Research Methods
  • COM607 Social and Digital Media Strategies
  • COM623 Event and Festival Planning and Promotion
  • COM613 Corporate Social Responsibility and Ethics

AED 2,667 per credit hour

Future Career Outcomes

Graduates of the Master of Arts in Communication program have gone on to achieve remarkable success in various sectors. One alumna, now a Public Relations Manager at a leading multinational corporation, credits the program with providing the strategic insights and communication skills necessary for her role. Another graduate, working as a Digital Media Strategist, highlights how the program’s focus on cutting-edge digital communication tools enabled him to excel in the fast-paced world of social media marketing.

The program aligns with industry demands, equipping students with the skills to thrive in an ever-changing job market. The blend of theoretical knowledge and practical application ensures that graduates are well-prepared to meet the communication needs of any organization, making them highly sought-after professionals.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.