BBA Digital Marketing

University of Dubai

Bachelor's degree

Study Discipline: Business Administration

Study Programme Details

City:	*Dubai*
Country:	United Arab Emirates
Admission Sessions:	Autumn Session, Spring Session
Study Format:	Full Time
Mode of Study:	Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

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About this Study Course

The BBA in Digital Marketing program immerses students in the fast-paced and ever-evolving world of digital marketing. This comprehensive program provides in-depth knowledge and practical skills essential for developing and implementing effective digital marketing strategies. Students gain expertise in key areas such as SEO, social media marketing, content marketing, and data analytics. With a focus on current trends and future possibilities, the program equips students with the tools and insights to navigate the digital landscape. Graduates are prepared to drive digital transformation within organizations, creating innovative marketing strategies that meet the demands of a digital-first world.

Overview

Embark on a transformative journey with our BBA in Digital Marketing, designed for those eager to excel in the dynamic field of digital marketing. This program caters to aspiring marketers, professionals seeking to enhance their digital skills, entrepreneurs aiming to master online marketing strategies, and career changers ready to transition into the digital marketing industry. Through a blend of theoretical knowledge and hands-on experience, students learn to harness the power of digital platforms to promote products and services effectively. The curriculum, enriched with insights from industry experts, prepares students to thrive in various roles, from social media management to digital strategy development.

Admission Requirements

Minimum 75% for General Stream or 70% for Advanced or Elite Stream
EmSAT score of 1100 or Academic IELTS score of 5.00 or TOEFL score (PBT 500 or IBT 61 or CBT 173)
EmSAT score of 600 or pass the UD Math placement test

Year 1:

English I
Islamic Thought
Mathematics for Business I
Introduction to Information Technology
Emarati Studies
Principles of Financial Accounting
Microeconomics
Introduction to Responsible Business
English II
Mathematics for Business II

Year 2:

Fundamentals of Innovation and Entrepreneurship
Statistical Analysis
English for Special Purpose (Business)
Critical and Creative Thinking
Principles of Financial Management
Management and Organizational Behavior
Quantitative Analysis in Business
Research Methods
Communication & Negotiation Skills
Macroeconomics

Year 3:

Operation Management
Principles of Marketing
Business Law
International Business Management
Emerging Technologies in Business
Strategic Management Capstone
Marketing Management
Consumer Behavior
Digital Marketing

Year 4:

Omni Channel Marketing
Advertising on Digital and Conventional Platforms
E-commerce Management and Cyber Security for Managers
Marketing Research and Analytics
Digital Transformation and the Future of Marketing
Brand Management
Internship/Industry Project

For more information, please visit respective university web page link.

Future Career Outcomes

Our graduates have successfully transitioned into influential roles in top-tier companies, leveraging their digital marketing expertise to drive business growth. The industry demand for skilled digital marketers is at an all-time high, with companies seeking professionals who can navigate the complexities of online marketing. The BBA in Digital Marketing program equips students with a versatile skill set, making them highly competitive in the job market. From mastering data analytics to crafting compelling content, our graduates possess the abilities needed to excel in the evolving digital landscape.