Bachelor of Science in Business Administration (Major in Marketing)
Study Programme Details
City: | Ras Al Khaimah |
Country: | United Arab Emirates |
Admission Sessions: | Autumn Session, Summer Session, Spring Session |
Study Format: | Full Time |
Mode of Study: | Fully on Site |
About this Study Course
In today’s dynamic business landscape, Marketing stands as a cornerstone of organizational success, driving growth and fostering customer engagement. With the advent of digital marketing and the proliferation of social media platforms, the discipline has witnessed unprecedented evolution, presenting new avenues for innovation and creativity. Our Bachelor of Science in Business Administration, majoring in Marketing, equips students with the knowledge and skills to navigate this ever-changing terrain, instilling in them a profound understanding of consumer behavior and strategic marketing principles.
Overview
AURAK’s Bachelor of Science in Business Administration with a specialization in Marketing offers a comprehensive curriculum designed to cultivate marketing professionals adept at promoting products and services effectively. Through a blend of theoretical instruction and practical experience gained through internships and projects, students develop a nuanced understanding of marketing strategies and consumer insights. This immersive learning experience prepares graduates to address the diverse challenges of the marketing landscape with confidence and proficiency.
Admission Requirements
- UAE Curriculum Advanced (Scientific): 70%
- UAE Curriculum General (Literary): 75%
- Non UAE Curriculum: Grades converted to equivalent grade
- Academic IELTS: 5.0
- TOEFL – Paper based: 500
- TOEFL – Internet Based: 61
- EMSAT English: 1100
- ENG 101 – Composition (3 Credits)
- ECON 103 – Principles of Microeconomics (3 Credits)
- ITEC 103 – Fundamentals of Information Technology (3 Credits)
- STAT 100 – Introductory Probability and Statistics (3 Credits)
- UNIV 100 – University First – Year Transition (1 Credit)
- MEST 100 – Introduction to Islam in World Culture (3 Credits)
- ECON 104 – Principle of Macroeconomics (3 Credits)
- UNIV 200 – Innovation, Entrepreneurship and Sustainability (3 Credits)
- ARAB 101 – Arabic Language and Culture for Non- Native Learners I (3 Credits) / ARAB 110 – Arabic Language and Culture for Native Arabic Speakers I (3 Credits)
- PHIL 100 – Critical Thinking and Reasoning (3 Credits)
- UAES 200 – Survey of United Arab Emirates Studies (3 Credits)
53,130 AED / 14,466 USD per year
Future Career Outcomes
Graduates of our Marketing program emerge as versatile professionals equipped to thrive in various roles within the marketing domain. With a deep understanding of consumer behavior, strategic marketing planning, and innovative promotional techniques, they are poised to excel in dynamic industries such as advertising, brand management, and market research.