Bachelor of Business Administration in Digital Marketing Communications

Abu Dhabi University

Bachelor's degree

Study Discipline: Business Administration

Study Programme Details

City:	*Abu Dhabi, Al Ain*
Country:	United Arab Emirates
Admission Sessions:	Autumn Session, Summer Session, Spring Session
Study Format:	Full Time
Mode of Study:	Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

Visit Programme Website

About this Study Course

Join the forefront of marketing innovation with Abu Dhabi University’s Bachelor of Business Administration in Digital Marketing Communications program. Designed with busy professionals in mind, our program at the Abu Dhabi campus offers flexible schedules tailored to your needs.

In today’s digital age, businesses are seeking skilled marketers to navigate the ever-evolving landscape. Our program equips you with a blend of traditional marketing principles and cutting-edge digital strategies, ensuring you’re prepared to make an impact in the digital realm. From crafting compelling campaigns to leveraging the power of social media, you’ll gain the expertise needed to thrive in this dynamic industry.

Overview

Embark on a journey of discovery with our Bachelor of Business Administration in Digital Marketing Communications program. Explore the intricacies of digital marketing, from creative concept development to data-driven campaign analysis. Our curriculum combines foundational marketing principles with advanced digital strategies, providing you with a comprehensive skill set to excel in today’s competitive marketplace.

As the first of its kind in the UAE, our program remains at the forefront of industry trends. Through continuous improvement and industry partnerships, we ensure our curriculum stays relevant and responsive to the evolving demands of the digital marketing landscape.

Admission Requirements

High School Curriculum: Applicants from diverse educational backgrounds are encouraged to apply.
Language Proficiency & Other Tests: Demonstrate proficiency in English and Mathematics through standardized tests such as IELTS, TOEFL, or EmSAT.
Academic Performance: Meet minimum grade requirements to ensure a strong academic foundation.
Additional Criteria: Some programs may require specific subject prerequisites or portfolio submissions.

Principles of Marketing
Digital Marketing Strategy
Consumer Behavior
Social Media Marketing
Digital Advertising
Marketing Analytics
E-commerce Fundamentals
Brand Management

Credit Hour Cost (Aed): AED 1,230 to AED 1,715

Future Career Outcomes

Unlock endless possibilities with a Bachelor of Business Administration in Digital Marketing Communications from Abu Dhabi University. Our graduates are in high demand across various industries, from tech startups to multinational corporations. Armed with practical experience and cutting-edge skills, you’ll be prepared to pursue diverse career opportunities and make your mark in the digital marketing world.