Bachelor of Arts in Mass Communication – Strategic Communication Concentration

Study Programme Details
City:Abu Dhabi, Al Ain
Country: United Arab Emirates
Admission Sessions:Autumn Session, Summer Session, Spring Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

About this Study Course

Unlock the potential of strategic communication with our Bachelor of Arts in Mass Communication, focusing on the Strategic Communication concentration. In today’s fast-paced media landscape, the ability to craft compelling messages and strategies is invaluable. Our program is designed to equip you with the skills and knowledge needed to thrive in this dynamic field. From analyzing audience behavior to developing innovative communication campaigns, you’ll gain a comprehensive understanding of strategic communication principles and practices, setting the stage for a rewarding career in media and beyond.

Overview

Mass communication is the lifeblood of modern society, connecting individuals and shaping perceptions on a global scale. Our program goes beyond the surface, delving into the intricacies of strategic communication to empower you with the tools to influence and inspire. Through a blend of theory and practical projects, you’ll learn to navigate the complexities of the media landscape, mastering the art of persuasion and crafting messages that resonate with diverse audiences. With a focus on creativity, critical thinking, and analytical skills, our program prepares you to excel in a variety of roles within the media industry and beyond.

Admission Requirements

  • High School Curriculum: We welcome applicants from diverse educational backgrounds, recognizing the value of a varied perspective in shaping a vibrant learning community.
  • Language Proficiency: Proficiency in English is essential for success in our program, demonstrated through standardized tests such as IELTS, TOEFL, or equivalent.
  • Minimum Grade: We seek students who demonstrate academic excellence and a passion for communication, as evidenced by their high school grades.
  • Introduction to Mass Communication
  • Strategic Communication Theory
  • Media Research and Analysis
  • Campaign Planning and Execution
  • Digital Media Strategies
  • Internship in Strategic Communication
  • Crisis Communication
  • Advanced Strategic Communication Techniques

Credit Hour Cost (Aed): AED 1,230 to AED 1,555

Future Career Outcomes

As you embark on your professional journey, our program ensures you’re equipped to thrive in a rapidly evolving media landscape. From media institutions to governmental bodies to private companies, the demand for skilled communication professionals is ever-present. By honing your strategic communication skills, you’ll be prepared to tackle the challenges of the industry head-on, making a meaningful impact wherever your career takes you.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.