Bachelor of Arts in Mass Communication – Media Production Concentration

Abu Dhabi University

Bachelor's degree

Study Discipline: Media & Communication Studies

Study Programme Details

City:	*Abu Dhabi, Al Ain*
Country:	United Arab Emirates
Admission Sessions:	Autumn Session, Summer Session, Spring Session
Study Format:	Full Time
Mode of Study:	Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

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About this Study Course

Embark on a journey into the heart of mass communication with our Bachelor of Arts in Mass Communication, focusing on Media Production. In a world where information flows ceaselessly across various mediums, mastering the art of media production is not just advantageous but essential. Our program is designed to equip you with the skills and knowledge necessary to thrive in this dynamic landscape. From conceptualization to execution, you’ll delve into the intricacies of media production, preparing for a career where creativity meets strategy and innovation knows no bounds.

Overview

The Media Production concentration within our program isn’t just about theory; it’s about hands-on experience and practical application. Through industry-standard projects, you’ll refine your skills in idea generation, production, and editing, bridging the gap between classroom learning and real-world scenarios. Our curriculum blends theory with practice, ensuring that you graduate not only with a robust theoretical foundation but also with the practical skills to turn ideas into compelling media content. With an emphasis on creativity and critical thinking, our program prepares you to navigate the ever-evolving landscape of media production with confidence.

Admission Requirements

High School Curriculum: We welcome applicants from various educational backgrounds, recognizing the value of diversity in shaping a vibrant learning community.
Language Proficiency: Proficiency in English is essential for success in our program, demonstrated through standardized tests such as IELTS, TOEFL, or equivalent.
Minimum Grade: We seek students who exhibit academic excellence and a passion for communication, as evidenced by their high school grades.

Introduction to Mass Communication
Media Theory and Criticism
Digital Storytelling
Audio-Visual Production
Multimedia Editing
Media Ethics and Law
Internship in Media Production
Advanced Media Production Techniques

Credit Hour Cost: AED 1,230 to AED 1,555

Future Career Outcomes

As you embark on your professional journey, rest assured that our program has equipped you with the tools to succeed in a multitude of career paths. Our alumni have carved out niches for themselves in diverse sectors, from entertainment to journalism to marketing. By fostering creativity, critical thinking, and technical proficiency, we prepare you to adapt to the demands of the industry, ensuring that you’re not just a passive observer but an active participant in shaping the future of media production.