Bachelor of Arts in Mass Communication – Broadcasting Concentration

Abu Dhabi University

Bachelor's degree

Study Discipline: Media & Communication Studies

Study Programme Details

City:	*Abu Dhabi, Al Ain*
Country:	United Arab Emirates
Admission Sessions:	Autumn Session, Summer Session, Spring Session
Study Format:	Full Time
Mode of Study:	Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

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About this Study Course

In the dynamic realm of mass communication, the power to disseminate information is paramount. Our Bachelor of Arts in Mass Communication with a Broadcasting Concentration equips you with the tools to thrive in this ever-evolving landscape. Beyond traditional mediums like newspapers and television, you’ll explore the digital frontier, mastering the art of reaching audiences across diverse platforms. This program is not just about imparting knowledge; it’s about nurturing your creativity and honing your skills to become a versatile communication professional ready to make an impact in broadcasting, advertising, journalism, public relations, and beyond.

Overview

The Broadcasting Production concentration within our program is your gateway to hands-on experience and industry-relevant skills. Through immersive projects, you’ll cultivate not only technical prowess but also teamwork and communication abilities essential for success in broadcasting. From crafting compelling radio segments to producing engaging online media content, you’ll delve into every facet of the broadcasting world. Plus, with an internship component, you’ll gain invaluable real-world insights and forge connections that can propel your career forward.

Admission Requirements

High School Curriculum: Graduates from diverse educational backgrounds are encouraged to apply, with a focus on academic excellence and a passion for communication.
Language Proficiency: Proficiency in English is essential, demonstrated through standardized tests such as IELTS, TOEFL, or equivalent.
Minimum Grade: Meeting the minimum grade requirements showcases your commitment to academic achievement and readiness for university-level studies.

Introduction to Mass Communication
Broadcasting Principles
Media Writing
Radio and Television Production
Digital Media Strategies
Internship in Broadcasting
Advanced Broadcasting Techniques
Media Ethics and Law

Credit Hour Cost AED 1,230 to AED 1,540

Future Career Outcomes

Our alumni stand as testament to the program’s efficacy, with graduates securing positions in leading media organizations worldwide. From newsrooms to corporate boardrooms, the demand for skilled communication professionals continues to grow. By instilling a blend of theoretical knowledge and practical skills, our program ensures that you’re not just prepared for the job market of today but also adaptable to the demands of tomorrow’s communication landscape.