Bachelor of Arts in Media and Mass Communication – Radio and TV
Study Programme Details
City: | Dubai |
Country: | United Arab Emirates |
Admission Sessions: | Autumn Session, Summer Session, Spring Session |
Study Format: | Full Time |
Mode of Study: | Fully on Site |
About this Study Course
The Bachelor of Arts in Media and Mass Communication with a specialization in Radio and TV at AUE is tailored for students with innate creativity and a passion for building a career in broadcasting. This specialized program offers a gateway to transform creative aspirations into tangible career opportunities. With a comprehensive curriculum that blends theory with hands-on experience in purpose-built studios, students are guided by industry practitioners who bring real-world expertise to the classroom. AUE is committed to fostering a realistic studio environment that ignites and nurtures creativity, preparing students for the dynamic world of radio and television.
Overview
A degree in Radio and Television from AUE holds strong ties to the burgeoning broadcast industry in the GCC countries and beyond. Graduates of this program are primed to be imaginative, technologically adept, critical thinkers, and entrepreneurial individuals ready to thrive in the digital media landscape. Through hands-on training, students develop the skills to conceptualize, create, and critique various forms of content, ranging from animation to blogs, broadcasts, advertisements, and short films. The curriculum empowers students to not only produce but also consume media content, fostering collaboration, networking, and project management skills essential for success in the field.
Admission Requirements
- Holders of UAE Secondary School Certificate:
- Original copy of the General Secondary School Certificate, attested by the UAE Ministry of Education.
- Elite stream: 70%
- Advanced/Scientific stream: 75%
- General/literary stream: 80%
- Other streams (Technical, Vocational, Commercial): 80%
- Holders of American High School Diploma:
- Minimum average as stipulated in part (A).
- High School Diploma (grades 10, 11 & 12) attested by the UAE Ministry of Education.
- Certificate of equivalency from the UAE Ministry of Education.
- Holders of British System Certificate (IGCSE, GCSE):
- Total of seven (7) courses at O-level and AS/A2 level with a minimum grade of “C”.
- Courses should cover at least four of the following fields: Mathematics, Languages, Sciences, Social Studies and Humanities, Arts and Design.
- Holders of Senior Secondary School Certificates from schools within UAE based on Foreign Curriculums:
- Minimum average as stipulated in part (A).
- Certificate of Equivalency from the UAE Ministry of Education.
- International Students:
- Minimum average as stipulated in part (A) for direct admission.
- Certificate considered for admissions in public universities of the country where it was delivered.
- Certificate obtained after at least 11 years of schooling.
- Certificate includes at least 6 subjects covering Mathematics, Sciences, Languages, and Social Sciences & Humanities or Arts.
- Higher level certificate if applicable.
- Certificate of equivalency from the UAE Ministry of Education.
- English Proficiency:
- TOEFL ITP 500 or TOEFL iBT 61
- IELTS Academic 5.0
- EmSAT English 1100
- Pearson Test of English Academic (PTE Academic) 44
- Cambridge English: Advanced Test of English 41
- Introduction to Radio and Television Production – [3 Credit Hours]
- Cinematography – [3 Credit Hours]
- Fundamentals of Video and Audio Editing – [3 Credit Hours]
- Writing for Radio and Television – [3 Credit Hours]
- TV Presenting and Performance- [3 Credit Hours]
- Planning and Producing – [3 Credit Hours]
- Documentary – [3 Credit Hours]
- Strategic Broadcast Management – [3 Credit Hours]
- Directing for Radio and Television Production – [3 Credit Hours]
- Capstone Seminar – [0 Credit Hours]
- Capstone Graduation Project – [3 Credit Hours]
203,978 AED
Future Career Outcomes
Graduates of the Bachelor of Arts in Media and Mass Communication – Radio and TV program at AUE embark on diverse and fulfilling career paths, leveraging the program’s industry-relevant curriculum and practical training. For example, Sarah Khalid, a former student, now thrives as a successful Radio Presenter, crediting the program’s emphasis on hands-on experience and innovative thinking for her career success. The program prepares students to meet the demands of the ever-evolving media landscape, equipping them with the skills needed to excel as Radio Presenters, TV Producers, Broadcast Journalists, Multimedia Producers, and Video Editors. The emphasis on skill development ensures graduates are well-prepared to navigate the dynamic job market.