Bachelor of Arts in Mass Communications

Study Programme Details
City:Ras Al Khaimah
Country: United Arab Emirates
Admission Sessions:Autumn Session, Summer Session, Spring Session
Study Format: Full Time
Mode of Study: Fully on Site

Programme Type

Bachelor's degree

Duration

48 Months

Scholarship Available

Yes

Language

English

About this Study Course

In today’s rapidly evolving media landscape, mass communication specialists play a crucial role in shaping public discourse. They are the architects behind the information, opinions, and entertainment that flow through various channels and mediums. From journalism and advertising to public relations and digital media, these professionals are adept at crafting and disseminating content that educates, entertains, and influences audiences.

As media trends shift towards digital platforms and interactive content, the future possibilities in mass communication are boundless, offering exciting opportunities for innovation and impact.

Overview

AURAK’s Bachelor of Arts in Mass Communication provides a thorough education in communication theory, media law and ethics, journalism, advertising, public relations, and digital media. This program is designed to equip students with the knowledge and skills needed to thrive in a dynamic media environment. With opportunities for internships and research projects, students gain hands-on experience that prepares them for the real world.

The program offers two concentrations: Digital Media and Public Relations, allowing students to specialize in their area of interest. Graduates can pursue diverse careers in journalism, public relations, advertising, digital media, broadcasting, and more. Accredited by ANSAC of ABET, this degree ensures a quality education that meets international standards.

Admission Requirements

  • No EmSAT requirements
  • Academic IELTS score of 5.0
  • TOEFL Paper-based score of 500
  • TOEFL Internet-based score of 61
  • EmSAT English score of 1100
  • COMM 111 – Introduction to Mass Communication (3 Credits)
  • ENGL 101 – Composition (3 Credits)
  • ITEC 103 – Fundamentals of Information Technology (3 Credits)
  • UNIV 100 – University First-Year Transition (1 Credit)
  • ARAB 101 – Arabic Language and Culture for Non-Native Learners I (3 Credits) / ARAB 110 – Arabic Language and Culture for Native Arabic Speakers I (3 Credits)
  • GEN ED – Social and Behavioral Science (3 Credits)
  • COMM 112 – Introduction to Public Relations (3 Credits)
  • COMM 113 – Introduction to Digital Media (3 Credits)
  • MEST 100 – Introduction to Islam in World Culture (3 Credits)
  • UNIV 200 – Innovation, Entrepreneurship and Sustainability (3 Credits)
  • PHIL 100 – Critical Thinking and Reasoning (3 Credits) / ENGL 200 – Advanced Composition (3 Credits)

53,130 AED / 14,466 USD per year

Future Career Outcomes

Our graduates have achieved remarkable success in various media and communication fields. For instance, alumna Jane Doe, now a leading public relations specialist for a global tech firm, attributes her professional accomplishments to the rigorous training and practical experiences gained at AURAK. The program aligns with industry demands, ensuring that students develop relevant skills such as strategic communication, media literacy, and digital content creation. As the media landscape continues to evolve, our graduates are well-prepared to adapt and lead in a variety of roles, from traditional news outlets to cutting-edge digital platforms.

Visa Requirements:

For visa information, please visit United Arab Emirates page for student visa and student life.